KBIS 2018 introduces new global pavilion
The 2018 Kitchen & Bath Industry Show (KBIS), the destination for kitchen and bath design professionals, announces the all-new Global Launch Pad, a global pavilion comprising kitchen and bath brands from the United Kingdom and Continental Europe coming to KBIS this January.
The Global Launch Pad, a year-round initiative driven by the NKBA to be unveiled at KBIS, aims to begin a dialogue between international brands and designers looking to engage with the U.S. market, and connect North American brands and designers to the global marketplace. “Our kitchen and bath design community is global. I’m proud of our organization for driving the collaboration between the U.S. market and the UK and Europe. After attending Design Week in the UK this year, it is obvious that there is sincere interest in the U.S. market for both exhibitors and attendees wanting to be a part of KBIS,” said Suzie Williford, vice president of industry relations for the National Kitchen & Bath Association, which owns KBIS.
The NKBA’s effort to connect global kitchen and bath markets began this fall with designer and manufacturer events in the UK. Positive response was immediate, confirming the appetite of international brands to work more closely with the U.S. Several brands attended the NKBA events during the London Design Festival expressing interest in finding ways to more easily interface with U.S. designers. Brands are currently being invited to exhibit in the Global Launch Pad, with the full roster set to be announced in December.