Theme Park "Megatrend of urbanisation" at Heimtextil 2018
Entitled "The future is urban", visitors to the Theme Park at Heimtextil from 9-12 January 2018 can expect a multi-sensory experience. With the elaborate installation in hall 6.0, Messe Frankfurt will convey the megatrend of urbanisation to the textile industry in a targeted manner and make the practical aspects tangible.
"Our trend area has long since become the showpiece of Heimtextil. It presents the colour and material trends of the coming season and shows real future prospects for our industry: from textile innovations for interior design to progressive production processes", says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. In addition to the impressive trend show, the trade fair special also offers interactive room situations and current projects by international first movers.
A London-based design studio is responsible for the concept of the Theme Park and the accompanying trend book. The basis for this was drawn up by the Heimtextil Trendtable during which international design studios from seven countries developed a common vision for the interior design. Inspired by the idea of urban life, the Colour Trend Rooms form the heart of this installation. Similar to a flat, visitors walk through five individually designed rooms in which they experience the styles Relax/Recharge, Perfect Imperfection, Soft Minimal, Adapt+Assemble and Urban Oasis in their purest form. In this environment, visitors can see the unfolding of four overarching lifestyle trends in typical urban locations and situations such as workplaces and production facilities, relaxation zones and social meeting places.