Ten years of NürnbergMesse China
NürnbergMesse China has successfully established itself in the last ten years, according to the trade fair organiser. Since 2007, NürnbergMesse China has been planning and organizing trade fairs, exhibitions and congresses, and in the process has aligned itself strongly to the content of the trade fairs and exhibitions in Nuremberg.
Therefore, events such as Biofach China (25-27 May 2017), China Diecasting (19-21 July 2017), IPB (16-18 October 2017) or China Foundry Congress & Exhibition (16-18 November 2017) mirror the corresponding leading fairs such as Biofach, Euroguss or Powtech. They are adapted to the country-specific markets and requirements. As a result, within the framework of “Geo-Adapting”, new tailor-made trade fair and exhibition concepts are repeatedly being created for the respective geographic regions and markets: in this connection, in 2017, Craft Beer China (17-19 May 2017) will be held for the second time and this year, Greenery & Landscaping China (07-09 June 2017) will be celebrating its premiere.
For Dr Roland Fleck, CEO of the NürnbergMesse Group and Chairman of the Supervisory Board of the Chinese subsidiary, is exemplary: “After ten years, now in 2017, we will be welcoming more than 1,200 exhibitors and up to 60,000 trade visitors to our events in China. In the process, more than 26,000 square metres of net space will have been booked – three really impressive trade fair core figures, which graphically illustrate our successful China strategy.” At the same time however, the international trade fairs in Nuremberg are also benefiting from this development, as Peter Ottmann emphasizes: “At the exhibition centre at home, our Chinese customers occupy 2nd place in the exhibitor rankings, and in terms of visitors, last year we welcomed almost 6,000 Chinese guests as exhibitors and visitors here in Nuremberg – a new record figure!” In particular, Interzoo (350 exhibitors), the European Coatings Show (200) and Chillventa (100) are right at the top of the list of the Chinese exhibitors’ favourite events.