spoga+gafa with good results
Over 39,000 visitors from 106 countries came to the international garden fair spoga+gafa 2016, held from September 4 to 6, in Cologne (a rise of 6 percent). 60 per cent of them were foreign visitors.
Over 39,000 visitors from 106 countries came to the international garden fair this year. In comparison to the previous year, an increase in attendance of around six percent was recorded. "The international fair received top marks both in terms of quality and quantity this year and thus further reinforced its position as the world's leading trade fair for the green industry," explained Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH. "With a 60% foreign share of visitors the high level of internationality of this event was once again confirmed. It is particularly pleasing that we were also able to record a 7% increase in the number of visitors from Germany. We also had a very positive feedback to the range of offers and the presences of the exhibitors in the halls as well to the supporting programme. This shows us that spoga+gafa is set as an obligatory date within the industry. We are very satisfied with spoga+gafa 2016," stated Hamma.
With a 60 percent share of foreign exhibitors, spoga+gafa was once again able to increase its level of internationality. In total, 2,032 companies from 57 countries (foreign share: 83 percent) selected spoga+gafa as the platform for the presentation of their new products and presented the entire world of the garden in the Cologne exhibition halls over the three days.
On behalf of the associations participating in spoga+gafa, Frank Miedaner, Chairman of the Advisory Board of spoga+gafa, summed up: "spoga+gafa is an important trendsetter for the industry. The good frequency of visitors in the exhibition halls impressively substantiated that this year. The high share of international visitors is also extremely positive. Furthermore, the high-quality visitor structure had a very positive effect on the mood in the exhibition halls. In total, spoga+gafa 2016 was a fantastic, successful new products show. The high degree of the product innovations exhibited will have a very positive influence on the spring business."
spoga+gafa 2016 covered a surface measuring 225,000 square metres and spanned Halls 1 to 7, 9 and 10. As a result of spoga horse, which is staged parallel, relocating to Hall 11, the four product sections of spoga+gafa were presented along the entire length of the trade fair boulevard without interruption. This condensed representation of the sections garden living, garden creation & care, garden bbq and garden unique, was highly appreciated by the trade visitors also due to the optimised routes. The design of the boulevard of ideas with plenty of living green and large-surface secondary placements as well as the Plant Allee in Passage 4/5 also went down very well with the trade fair guests. The conceptual adaption of the product segment garden unique also paid off: The expansion of the range of products by introducing further top brands ensured a higher frequency of visitors and increased the satisfaction of both the exhibitors and visitors.
spoga+gafa 2017 will be staged from 3 to 5 September. TAG DES GARTENS 2017 will be opening its doors to end consumers and trade visitors on 2 and 3 September.