Smart Building Expo Milano: More than 25,000 visitors



The 19th edition of SICUREZZ and SMART BUILDING EXPO, the event organised by Fiera Milano and Pentastudio dedicated to the smart building concept, was attended by 25,569 professional visitors in three days, this +35% compared to the past edition.

 - The exhibition site at Fiera Milano is a real eyecatcher
© tonykuoli/flickr CC BY-NC-ND 2.0
The exhibition site at Fiera Milano is a real eyecatcher

SICUREZZA is Fiera Milano’s event leader in Italy and a benchmark for the security and fire-fighting industry in Europe. The positive trend of the two is also trade fairs was confirmed by the presence of numerous exhibitors: 465 (+40% compared to the past edition) occupying three pavilions (in 2015, the pavilions were just two). “Over 25,000 operators from 86 countries visiting the event confirm how SICUREZZA is a benchmark for the security sector.” – observed Fabrizio Curci, CEO for Fiera Milano – “This event is an innovation and professional training hub for this industry, as it provides concrete solutions in a period in which integration and digitisation are changing the rules.”

“The exhibition’s strength is its cross-cutting offering – continued Curci – enriched, for the first time this year, by SMART BUILDING EXPO, the event that took place simultaneously with SICUREZZA”. The first edition of SMART BUILDING EXPO brought a breath of fresh air, as it was an opportunity to talk about building infrastructure as the basis for the evolution of the ultra wideband plan and digital services. The event’s offering and its training and information sessions were essential for the attending companies, as they revealed new opportunities, and took on the challenge of the future, i.e. the integration between security and home automation industries.

The next SICUREZZA and SMART BUILDING EXPO events will be held in two years, from 13 to 15 November 2019.