Hypermotion: New ideas for mobility and logistics
Our transportation system is facing radical changes. Driven by digitisation and decarbonisation, the boundaries between logistics, mobility, infrastructure and transport are slowly disappearing, and new, networked and multimodal systems are taking their place.
In order to reflect these changes and foster discussion of their impact on the economy and society, Messe Frankfurt has launched Hypermotion. With this move, Messe Frankfurt’s Mobility & Logistics business division has bridged a gap in the German and international trade fair market, for this is the first independent platform focusing on the overarching theme of digital transformation in the transport sector. Detlef Braun, Member of the Executive Board of Messe Frankfurt, explains: “Current industry trends make it clear that the boundaries between logistics, mobility, infrastructure and transport need to be overcome. It is with this in mind that Messe Frankfurt is launching an entirely new event format that is a mix of exhibitions, conferences, pitches, talks and a hackathon. The focus is on new business models, fostering exchange and networking everyone involved.” Exhibitors at Hypermotion include established firms from the transport and logistics industry, small and medium-sized enterprises, start-ups, mobility pioneers and entrepreneurs.
Under the motto “Next Generation Mobility”, Hypermotion will bring together the next generation of software, hardware and UX specialists that hope to take the market by storm with their innovative concepts. Developers, designers and strategists will be able to tackle real challenges at the hackathon, experiment with cutting-edge technology and put their skills to the test in a competition for attractive prizes. Start-up pitches offer entrepreneurs and visionaries the perfect stage on which to present their disruptive ideas to a panel of respected experts, while informative and entertaining talks will be a source of additional ideas and inspiration. Furthermore, young German companies can present their products and services on especially favourable terms in a special area for start-ups. The event is sponsored by the Federal Ministry of Transport and Digital Infrastructure (BMVI) and the State of Hesse (represented by the Hessian Ministry of Economics, Energy, Transport and Regional Development – HMWEVL), and is supported by all of the major German transport and mobility associations. Hypermotion takes place 20 – 22 November 2017 at Frankfurt am Main.