Food service equipment at EuroShop 2020
In 2020 the seven existing EuroShop dimensions (Shop Fitting & Store Design, Visual Merchandising, Lighting, Retail Marketing, Retail Technology, Refrigeration & Energy Management and Expo & Event Marketing) will have another one added to them. This 8th dimension at EuroShop will be called Food Service Equipment.
After all, it is becoming obvious at the moment that food service facilities in and around retail stores are gathering momentum. Much planning and many refurbishment projects at food retail stores are currently moving towards adding in-store facilities of this kind. The share of cafés and restaurants in shopping centres is rising, filling stations are offering food for immediate consumption, department stores are setting up themed restaurants that merge into a given environment, and we are seeing an increase in food and beverage services that play a major role in making customers feel happy and welcome.
The EHI Retail Institute, a promotional supporter of EuroShop, has just created the In-store Food Service Initiative with the intention of providing retailers in German-speaking countries with comprehensive information and networking platforms on the subject on a neutral basis. Challenges, trends and best practice examples will be published in the EHI retail magazine stores & shops. An initial study of the size and dynamics of the market, including a retailers’ survey, will be presented in March 2018, and the first convention on in-store food service facilities will take place on June, 26 and 27 next year in Düsseldorf.
Exhibitors are now welcome to apply for this dimension, and indeed for all other dimensions at EuroShop 2020. Application forms for the next EuroShop in Düsseldorf (16 to 20 February 2020) can be downloaded from the EuroShop website.