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Expo Real 2017: Grand Plaza enlarged


Network for trade and its partners: Grand Plaza is going into its second edition at Expo Real in 2017 and is now enlarged with the addition of six new exhibitors. Trend topics like e-commerce, the boom in outlet centers and the shopping centers of tomorrow are examined at Speakers' Corner.

 - Grand Plaza goes into its second edition at Expo Real 2017.
© Messe München
Grand Plaza goes into its second edition at Expo Real 2017.

The concept of Grand Plaza is being continued similar to last year: a marketplace on 500 square meters with catering and a Speaker's Corner in Hall C2; grouped around the marketplace are the exhibition stands of trading companies. "Grand Plaza is growing, the number of new exhibitors has risen by six," says Claudia Boymanns, Exhibition Director of Expo Real. 17 brands are represented at Grand Plaza in 2017.

The conference program at Grand Plaza takes up the topics that affect trade most of all. E-commerce and changes in customer behavior are right at the top of the list here. These developments concern not only trade and commercial property—more and more, they also preoccupy city leaders who want to keep their inner cities attractive. At the same time, the off-price segment is booming: numerous outlet centers are being planned, new concepts are pushing onto the market. Further topics are the future strategies and sustainable concepts for shopping centers, the development of the market for branded products—with old names disappearing, new labels coming onto the market—the ever-increasing importance of catering in shopping centers and larger retail facilities, and how the food product market has to adapt itself to online trading more and more. Expo Real will take place on 4-6 October, 2017 in Munich.