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E-commerce leaders at Fresh Produce Forum China



Trailblazers driving China's e-commerce revolution for fresh fruit and vegetables will speak at Fresh Produce Forum China on 23-25 May. E-commerce is changing the shape of China’s fresh produce business, and some of the industry’s leading players will explain just how at Fresh Produce Forum China.

 - "E-commerce 2.0" is on of the major topics at this year's Fresh Produce Forum China.
© Messe Berlin
"E-commerce 2.0" is on of the major topics at this year's Fresh Produce Forum China.

Co-organised by Asia Fruit Logistica and Asiafruit Magazine, China’s leading international trade conference for the fresh fruit and vegetable business takes place on 23-25 May at the JW Marriot Hotel in Hangzhou. The mega-city in Shanghai’s hinterland is China’s hi-tech hub, and it serves as the perfect venue for this second edition of Fresh Produce Forum China.

After a Welcome Reception on the evening of 23 May, Fresh Produce Forum China’s conference programme runs throughout the day on 24 May, kicking off with the keynote session ‘E-commerce 2.0’. E-commerce has already been a game-changer for China’s fresh produce business as a consumer-direct channel, but its impact is poised to become much deeper and wider. The opening session looks not only at how e-commerce is scaling up in China, but also at how it is setting new standards throughout the supply chain in key segments such as wholesaling, distribution and retailing.