drinktec cluster and fairtrade to cooperate
Messe München's drinktec cluster and and the German trade fair organizer fairtrade signed a marketing cooperation. The aims of the new cooperation are clear: a broader range of products and services to offer exhibitors and visitors and more targeted acquisition of market participants for the events of both partners.
Messe München's drinktec cluster includes international subsidiary trade shows in South Africa, India and China, and fairtrade organizes specialist trade fairs in Ethiopia, Ghana, Nigeria and Iran. With immediate effect, the two cooperation partners aim to mutually support their respective trade fairs through corresponding marketing and sales activities. With their combined expertise in beverage, food and packaging technology, the intention is to expand and strength the individual events of both partners.
The cooperation agreement draws together the offer of the individual exhibition platforms, which represent the entire process chain of the food, beverage and packaging industry. The following events will be held this year: iran food + bev tec from May 23 to 26, 2017 in Tehran; drinktec, from September 11 to 15, 2017 in Munich; agrofood West Africa, from December 5 to 7, 2017 in Accra; and drink technology India, from October 24 to 26, 2018 in Mumbai.