C-star 2018: "Shape the Future of Retail"
The 4th edition of C-star, to be held at the Shanghai New International Expo Centre from 26 - 28 April, 2018, bears the motto "Shape the Future of Retail". The international trade fair for solutions and trends all about retail is expected to attract 150 exhibitors and some 8,000 trade visitors.
In view of the dynamic development seen in retail the 2018 edition of C-star will present a wider range and optimised structure with six clearly arranged product categories which are: "Shopfitting and Store Design"; "Lighting"; "Retail Technology"; "Visual Merchandising"; "POP Marketing"; and "Stand Construction and Event Marketing". The Shop Design segment presents unique, pioneering design concepts while Lighting reflects the immense impact of lighting and special effects on retail. The Retail Technology segment presents a comprehensive line-up of the latest technology for retail and in Visual Merchandising innovation is at the forefront thanks to unusual designs and design ideas. POP Marketing demonstrates the use of digital displays that appeal to all the senses to intensify communication with customers; the Stand Construction and Event Marketing segments are dedicated to the appeal of creating temporary worlds via stand construction.
A highlight at C-star is the prize-giving ceremony of the coveted EuroShop Retail Design Awards 2018 (ERDA). This award honouring the world’s best store concepts is already to be presented for the 11th time now by Messe Düsseldorf together with the EHI Retail Institute. In EuroShop years the ceremony is held in Düsseldorf while in intermediary years C-star in Shanghai offers the ideal setting for the presentation of the renowned sectoral award.