A new "Gold Standard" for exhibitions and events
The International Association of Exhibitions and Events (IAEE) announced the launch of its newest initiative: the IAEE Certified Exhibition Program. This certified exhibition designation will set the “Gold Standard” for exhibitions and events, as well as establish a broad set of best practices that all events with exhibitions should adhere to.
“IAEE members who earn and display the Certified Exhibition symbol are telling their customers, exhibitors, members and the general public that they produce a quality exhibition that meets IAEE’s best practice standards,” stated Certified Event Task Force Chairperson Randy Bauler, CEM. “We look forward to the time when most of the shows produced by IAEE members meet the standards and proudly display the Certified Exhibition emblem.” This member-driven initiative will only certify an exhibition’s compliance with minimum standards of conduct and performance. Standards include those that are fact based and easily confirmed, and that bear upon customer service to attendees, exhibitors, contractors and facilities in the broadest sense.
The exhibition must contain a marketplace in order to qualify. Organizational candidates that meet all criteria will be awarded an IAEE “Certified Exhibition” graphic made available to them for use on promotional materials. IAEE will also announce newly designated exhibitions at regular intervals throughout the year via public relations, member communications and social media. Complete details will be available when the program launches fully in March 2017.