iba and iran food + bev tec to cooperate
GHM Gesellschaft für Handwerksmessen, organiser of the trade fair iba, has established a marketing cooperation with the Heidelberg-based trade fair organiser fairtrade and its trade fair iran food + bev tec. GHM CEO Dieter Dohr expects this cooperation to offer iba exhibitors access to the regions around the Caspian Sea and the Persian Gulf.
“During conversations with our exhibitors, the desire to tap into new markets became apparent. In this respect, Iran and the bordering countries in the Middle East are very exciting export markets. With fairtrade, we have a specialist by our side who will help our iba exhibitors gain a stronger presence in the Iranian market. fairtrade’s know-how coupled with our experience offers great potential growth for everyone involved, and ultimately also for both of our trade fairs,” Dohr stresses.
With 633 exhibitors from 37 countries, the iran food + bev tec trade fair has developed into Iran’s leading trade fair for food technology since its founding in 1994. Bread has a high significance in Iran and is considered to be the most important staple food. The next iran food + bev tec will take place in Teheran from 23 to 26 May 2017. In 2018, the international bakery, confectionery, and snack industry will gather together at iba in Munich from 15 to 20 September.