Fresh Produce Forum China in May
Fresh Produce Forum China, the premier conference and expo event for China's fresh fruit and vegetable business, is back in May. Taking place in Hangzhou on 23-25 May, the event brings together the decision makers from across China’s fresh produce business to network and debate the biggest trends affecting the China market.
Fresh Produce Forum China was launched last year by ASIA FRUIT LOGISTICA and Asiafruit Magazine, with the inaugural edition attracting more than 200 delegates from 14 different countries to Chengdu, western China. After kicking off with a Welcome Reception on the evening of 23 May, Fresh Produce Forum China’s two-day programme delivers unrivalled insights into the trends and opportunities in China, giving delegates key takeaways to operate more effectively in this fast-growing market.
The bilingual Chinese-English conference opens with a spotlight on e-commerce. After a 90-minute Networking Lunch at Fresh Produce Forum China Expo, delegates can choose from two pairs of parallel Breakout Sessions. The Breakout Sessions go into more detail, zooming in on particular subjects in a workshop-style format. The first two Breakouts focus on building the market for western pears in China, and on how Chinese fruit and vegetable producers can use technology to upgrade their offerings.