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Craft Beer boom continues at Internorga

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2017-03-15

At Internorga, the CRAFT BEER Arena will be there for the third time, bigger than ever. It will feature more than 30 creative brewers, including some who have been present right from the start, and also some exciting new artisan brewers.

 - Bigger than ever: The CRAFT BEER Arena at Internorga will feature more than 30 creative brewers.
© HMC / Katrin Neuhauser
Bigger than ever: The CRAFT BEER Arena at Internorga will feature more than 30 creative brewers.

Alongside the national products, the Arena will include international craft beers that are launching their German and European roll-out from Internorga. The artisan creations in the CRAFT BEER Arena have something for every taste. Getting away from industrially manufactured beer with standardised taste, moving to creative beer with individual flavour. Fans of both national and international craft beers will be more than satisfied with the Arena.

Exhibitors include brewers large and small from the whole of Germany, from Europe and North America. The Craft Beer range from the brewers is backed by a fascinating and extensive supporting programme, presented daily in the CRAFT BEER Arena at Internorga. Bar and restaurant operators can get an introduction to craft beer, and participate in craft beer tastings with expert commentaries. The programme focuses particularly on the needs of bars, restaurants and the retail trade, and includes panel discussions with representatives of the wholesale trade and discussions of current topics in craft beer distribution. Numerous workshops will be held on the new diversity of beer – addressing topics such as the role of craft beer for business, food pairings, and beer culture in bars.

www.internorga.com