25 May 2020 
12 March 2019

IDS 2019: “Urgent need to address oral health”

According to FDI World Dental Federation, half of the world’s population is affected by oral diseases. But “oral health is still not considered a priority issue by governments,“ FDI President Dr Kathryn Kell deplores. She discusses the situation with DIE MESSE.

Photo: FDIPhoto: FDI
FDI World Dental Federation organises events on oral health, here the World Dental Congress 2018 in Buenos Aires.
Dr Kathryn Kell, the FDI World Dental Federation‘s performance at the trade show IDS-International Dental Show is quite important: you have a stand in Hall 11 as well as in the Passage between Hall 10 and 11. What are your priorities this year?
The IDS – International Dental Show is a great opportunity for FDI to meet in person with our corporate partners who help support our projects and campaigns so that we can fulfil our vision of leading the world to optimal oral health, network with dentists from around the world as well as promote our activities widely.

We’re particularly excited about our 2019 World Oral Health Day (WOHD) campaign, under the theme of “Say Ahh: Act on Mouth Health”, we want to motivate people to take charge of their oral health and practice good oral hygiene habits as well as manage risk factors so that good oral health and general health can be secured. IDS is a great way for us to engage with oral health professionals, who see patients every day, and make them aware of the tools we have developed to aid them in their patient care as well as encourage them to celebrate WOHD in their clinics and practices.

IDS is also an opportunity for us to raise awareness of the FDI World Dental Congress, which will be held this year in San Francisco, USA, from 5 to 9 September. This is FDI’s annual flagship event and a key date for the oral health community. The Congress features top-notch courses and dynamic workshops in all fields of dentistry and oral health as well as hundreds of booths displaying the latest oral health products and services. It’s the ideal platform for member NDAs, industries and other stakeholders to meet and collaborate.

FDI is going to build up a database on oral health within its Vision 2020 project. What‘s the status quo of the global oral health situation?
There is an urgent need worldwide to address oral health. Oral diseases are the most common noncommunicable diseases (NCDs); oral diseases affect half of the world’s population (3.58 billion people). Despite the high social and economic burden of oral disease, oral health is still not considered a priority issue by governments and has remained a low priority on the global health and development agenda.

As part of our Vision 2020 advocacy work, we’ve developed a strategy to increase oral health literacy and achieve political commitment and action on oral health in all countries. The three pillars of FDI’s advocacy strategy are to ensure oral health is recognized and accepted as a core element of general health; to integrate oral health into prevention and treatment of other noncommunicable diseases (NCDs); and to mobilize members to build national capacity to effectively influence and shape oral health priorities. In order to monitor progress in oral health in a consistent way globally, FDI launched a new definition in 2016 and is now in the process of finalizing a set of indicators that can help in the surveillance and monitoring of oral diseases.

Can you give us a rough global outlook about the challenges dental and oral health are facing, both in advanced economies – Western Europe and North America – and in developing economies?
All major NCDs, including most oral diseases, share the same social determinants. The social determinants of health are the circumstances into which people are born, grow, live, work and age. These circumstances, which largely determine the behaviours people adopt and the choices they make, are in turn shaped by a wider set of forces: economics, social policies, education, politics and many more. The unequal distribution of all these determining factors accounts for the persisting and growing global differences in health status and disease burden.

We need to develop a broader integrative strategy that considers the common risk factors and the root determinants of health to create fair and equitable approaches to promoting better oral health and general health.

Dental caries is probably the most common oral disease representing a significant economic burden on health systems worldwide. What hinders us to completely overcome tooth decay?
Indeed, dental caries are the most widespread chronic disease worldwide and constitutes a major global public health challenge. It is estimated that 2.4 billion people suffer from caries of permanent teeth and 486 million children suffer from caries of primary teeth. Despite the widespread nature of dental caries, reliable, standardized global data are limited. This is largely because oral health data are not integrated in national disease surveillance, particularly in low-and middle-income countries. This lack of up-to-date epidemiologic information constrains the development of appropriate approaches to reduce the disease burden. In addition, sugar is a major risk factor for dental caries and there must be effective policies in place to ensure exposure to food and drinks high in added sugars is limited and healthy diets are promoted.

IDS is showcasing a series of new dental materials like ceramics for the restoration of teeth, but also 3-D printing technology that uses plastic to manufacture dental models. Hence, are we going to see the future of dentistry and oral medicine in Cologne?
Digital dentistry, including CAD/CAM is a priority for us at FDI. It’s certainly a hot topic that we’ve taken an interest in as an organization for some time. CAD/CAM processes concern all branches of dentistry involving custom-made medical devices, including restorative dentistry, prosthetic dentistry, dental implant procedures, and orthodontics, all of which having seen new or improved therapeutic solutions emerging from the use of CAD/CAM technologies.

We support a strong collaboration between manufacturers, academics and all stakeholders in continuous education, to better inform and educate dentists on innovative therapeutic solutions, their indications and contra-indications. We also support the implementation of initial formation and continuous professional development on CAD/CAM dentistry, for dentists and laboratory technicians, at the national, regional and international level.

The IDS – International Dental Show is regarded as the performance show of the industry. What are you particularly curious about this year here in Cologne?
IDS is a fantastic opportunity for us to connect with our partners and supporters in the dental industry. They are the ones who help FDI deliver on its mission, and it is a privilege for me to meet them face to face during this event.



More news about "IDS":

5 November 2018

IDS to put hygiene in focus

The disinfection and cleaning of hands, surfaces, instruments and special areas is a necessary prerequisite for the orderly operation of the practice. It protects the employees and patients. The International Dental Show, 12 - 16 March 2019, will put the theme in focus. (more…)

26 September 2018

IDS 2019 to present trends and opportunities

Digitalisation, 3D printing and the interaction between the "main players" in the team are the drivers of the dental industry. In this connection, the International Dental Show (IDS) 2019 offers comprehensive concepts, valuable tips and stimulating discussions. (more…)

29 June 2018

IDS 2019 with additional hall in Cologne

The preparations for the 38th International Dental Show from 12 to 16 March 2019 in Cologne are in full swing. More companies have already confirmed their participation compared to the same period two years ago, the organizer announced. (more…)

20 June 2018

The smarter E Europe: Inverters control heating and stabilise grids

Inverters have become all-rounders, used not just for converting direct current into alternating current but for analyzing and controlling PV installations as well as solar batteries, power-to-heat and smart home solutions. Industry professionals can learn more about the trends shaping this future-oriented market at Intersolar Europe. (more…)

10 March 2017

IDS 2017: One platform, various programme features

The latest products and services of the dental industry are the focus of the International Dental Show (IDS) from 21 to 25 March 2017 in Cologne. IDS represents an ideal platform to exchange knowledge and experiences - rounded off by a diversified supporting programme. (more…)

22 January 2017

IDS 2017 with Career Day

The Career Day of the International Dental Show (IDS) 2017 gives exciting insights into an industry with a promising future and presents prenowned employers introduce themselves. IDS 2017 will take place on 21-25 March, 2017 in Cologne. (more…)

13 November 2016

IDS 2017: Ceramic innovations

Precoloured veneering ceramics, infiltration method and economic production options for aesthetic restorations are the central themes at the IDS in Cologne. (more…)


26/05/2020 - 28/05/2020 in Stuttgart
Trade fair for the care market
19/06/2020 - 21/06/2020 in Hamburg
16/11/2020 - 19/11/2020 in Düsseldorf
World Forum for Medicine International Trade Fair with Congress
09/03/2021 - 13/03/2021 in Köln
International Dental Show
25/03/2021 - 27/03/2021 in Leipzig
therapie Leipzig


Next date of the fair IDS: 09/03/2021 - 13/03/2021

Stay up-to-date: Subscribe to our exclusive newsletter "Pharma / Medical Technology" and keep an eye on international trade fair business - free of charge, once per month.
Your email address:
© 2018 by Connex AG