The Shop Fitting, Store Design & Visual Merchandising Dimension is one of eight experience areas of EuroShop and the heart of this the world’s leading trade fair for retailers’ complete investment needs. The best architects, designers, planners and producers will be represented here with uniquely designed presentations thought-through to the smallest detail. The Shop Fitting, Store Design & Visual Merchandising Dimension alone will present 328 exhibitors on 28,000 m² net in the exhibition halls 10, 11, 12 and 13. This makes it the biggest segment of EuroShop.