What is the mainspring of the industry in this situation, characterised by contradictions as it is? Economic collapse on the one hand, a surge in renovation on the other; social deprivation versus increasing media culture; spruce houses or apartments in which, apart from video visitors, no guests are expected. What does this all mean for the bathroom? Lawyer Jens J. Wischmann, Managing Director of the Association of the German Sanitary Industry (VDS) and joint founder of the trend platform Pop up my Bathroom, sets out the three most important trends in bathroom design, discusses the coming surge in renovation for private bathrooms, and what he hopes ISH digital 2021 will bring.