24 August 2016
The planned areas are already fully booked three months before the start of the trade fair - the demand is much higher vis-a-vis the comparable period of the previous event. "This strong demand is impressive confirmation of the importance of südback for the bakery industry, states Andreas Wiesinger, Member of the Board of Management of Messe Stuttgart. "The planned exhibition areas are already booked out three months before the start of the trade fair and the final stands are being allocated. Now we are considering how we can integrate unplanned areas into the event in order to offer stands to companies who are still on the waiting list."
Messe Stuttgart and its partners are looking forward with optimism to südback 2016, which is the biggest event this year for the bakery industry in the German-speaking world. 650 exhibiting companies are expected in Stuttgart – over 100 of which come from other European countries, which is a new record. Records are also being chased in terms of visitor numbers. Messe Stuttgart expects that the record from 2014, when over 33,000 professional visitors were at südback, will be exceeded this year. "Based on the joyful anticipation and positive signals from the industry we are expecting a very successful event" delights Andreas Wiesinger.
Difficult market environment
Despite the falling number of operating companies in the bakery and confectionery trades, südback manages to not only grow steadily – the catchment area of the event is also getting bigger. In terms of exhibitors, Messe Stuttgart can see a clear increase in the number of exhibitors from other German-speaking countries, mainly from Austria. And Messe Stuttgart and its partners are also expecting significant increases in the number of visitors from the Germany, Austria and Switzerland region. On a national level primarily from northern Germany, on an international level mainly from Austria, where the only trade fair for the industry in the neighbouring country was cancelled. Also Germany's reputation as a bread paradise makes südback interesting for international market players. In 2016 just under 20 percent of the exhibiting companies will come from other European countries to Stuttgart and meet decision-makers from home and abroad here.
Accompanying programme, awards and prizes
Since 1978 südback has been presenting its diverse offering to visitors from the German-speaking world and neighbouring European countries. The industry developments from the areas working and operating technology, shop fixtures and fittings, raw materials and semi-finished products, merchandise, sales promotion and services are reflected at the exhibition stands. Important trends such as the eating-out market and catering are also present among the companies.
Bakers' Trend Forum
In addition to the new products from the exhibitors, the opportunities to engage in professional dialogue and exchange information and ideas with colleagues are also key reasons why the event is a must-attend fixture in the industry calendar. Information on training and opportunities for continuous professional development are also available in the forums of the bakery and confectionery guilds. In the Bakers' Trend Forum (L-Bank Forum, Hall 1) the State Association of Guilds of Württemberg Bakers presents a varied programme in two bakeries and a café bar – from training and advanced studies in the industry, to new products for production and sales, through to live demonstrations, as well as presentations. In the Confectioners' Trend Forum (Hall 7) of the State Association of Guilds of Baden-Württemberg Confectioners, industry developments are also visible and trends are presented. Here world champion confectioners provide live demonstrations of their work and experts present trends for the upcoming Christmas trade.
südback Trend Award
The presentation of the renowned awards and industry prizes are other traditional elements in the event concept of südback. The südback Trend Award is presented in the Bakers' Trend Forum, on Saturday at 15.00, and takes place this year for the 10th time. The award represents forward-looking developments, technical innovations and fresh ideas for the success of companies and for the first time is being awarded in three categories: Marketing and sales, Raw materials, as well as Working and operating technology. The announcement of the winners at an earlier stage is also new. This allows the winners to use the award in their communication ahead of their participation at the trade fair. The first-ever awards ceremony for the winners within the framework of the opening event underlines the importance of the südback Trend Award. The competition for apprentices and qualified young professionals is also reflected in the bakery trade and in different awards, which present on stage talented young professionals in the bakery trade or dedicated training companies. The Carlo Wildt Cup takes place this year for the 11th time. Here young professionals in the confectionery trade compete against each other and create sweet creations to fit in with the motto of "Weddings". The BakerMaker Award, which will be presented for the fourth time at südback, recognises the exceptional commitment of bakeries in the promotion of young professionals and successful concepts in the acquisition of apprentices. südback supports the award for the first time as a premium sponsor. In the Baking Star Contest it is all about the handicraft skills of apprentices and young baking talents. The announcement of the winners and the awards ceremony take place at südback.
http://www.messe-stuttgart.de/en/suedback/
Südback aims for new records
Higher demand than before: Südback already has its sights set on new records for the 26th industry get-together, which takes place in Stuttgart from 22 to 25 October.
 Photo: Messe StuttgartAt this year’s südback 650 exhibiting companies are expected in Stuttgart. |
Messe Stuttgart and its partners are looking forward with optimism to südback 2016, which is the biggest event this year for the bakery industry in the German-speaking world. 650 exhibiting companies are expected in Stuttgart – over 100 of which come from other European countries, which is a new record. Records are also being chased in terms of visitor numbers. Messe Stuttgart expects that the record from 2014, when over 33,000 professional visitors were at südback, will be exceeded this year. "Based on the joyful anticipation and positive signals from the industry we are expecting a very successful event" delights Andreas Wiesinger.
Difficult market environment
Despite the falling number of operating companies in the bakery and confectionery trades, südback manages to not only grow steadily – the catchment area of the event is also getting bigger. In terms of exhibitors, Messe Stuttgart can see a clear increase in the number of exhibitors from other German-speaking countries, mainly from Austria. And Messe Stuttgart and its partners are also expecting significant increases in the number of visitors from the Germany, Austria and Switzerland region. On a national level primarily from northern Germany, on an international level mainly from Austria, where the only trade fair for the industry in the neighbouring country was cancelled. Also Germany's reputation as a bread paradise makes südback interesting for international market players. In 2016 just under 20 percent of the exhibiting companies will come from other European countries to Stuttgart and meet decision-makers from home and abroad here.
Accompanying programme, awards and prizes
Since 1978 südback has been presenting its diverse offering to visitors from the German-speaking world and neighbouring European countries. The industry developments from the areas working and operating technology, shop fixtures and fittings, raw materials and semi-finished products, merchandise, sales promotion and services are reflected at the exhibition stands. Important trends such as the eating-out market and catering are also present among the companies.
Bakers' Trend Forum
In addition to the new products from the exhibitors, the opportunities to engage in professional dialogue and exchange information and ideas with colleagues are also key reasons why the event is a must-attend fixture in the industry calendar. Information on training and opportunities for continuous professional development are also available in the forums of the bakery and confectionery guilds. In the Bakers' Trend Forum (L-Bank Forum, Hall 1) the State Association of Guilds of Württemberg Bakers presents a varied programme in two bakeries and a café bar – from training and advanced studies in the industry, to new products for production and sales, through to live demonstrations, as well as presentations. In the Confectioners' Trend Forum (Hall 7) of the State Association of Guilds of Baden-Württemberg Confectioners, industry developments are also visible and trends are presented. Here world champion confectioners provide live demonstrations of their work and experts present trends for the upcoming Christmas trade.
südback Trend Award
The presentation of the renowned awards and industry prizes are other traditional elements in the event concept of südback. The südback Trend Award is presented in the Bakers' Trend Forum, on Saturday at 15.00, and takes place this year for the 10th time. The award represents forward-looking developments, technical innovations and fresh ideas for the success of companies and for the first time is being awarded in three categories: Marketing and sales, Raw materials, as well as Working and operating technology. The announcement of the winners at an earlier stage is also new. This allows the winners to use the award in their communication ahead of their participation at the trade fair. The first-ever awards ceremony for the winners within the framework of the opening event underlines the importance of the südback Trend Award. The competition for apprentices and qualified young professionals is also reflected in the bakery trade and in different awards, which present on stage talented young professionals in the bakery trade or dedicated training companies. The Carlo Wildt Cup takes place this year for the 11th time. Here young professionals in the confectionery trade compete against each other and create sweet creations to fit in with the motto of "Weddings". The BakerMaker Award, which will be presented for the fourth time at südback, recognises the exceptional commitment of bakeries in the promotion of young professionals and successful concepts in the acquisition of apprentices. südback supports the award for the first time as a premium sponsor. In the Baking Star Contest it is all about the handicraft skills of apprentices and young baking talents. The announcement of the winners and the awards ceremony take place at südback.
http://www.messe-stuttgart.de/en/suedback/
More news about "Südback":
21 September 2019
südback Trend Awards: We got a winner!
The contest this year has been decided: a first-class jury has chosen the winning projects for südback 2019. In the competition for the industry award for the bakery and confectionery trades, four companies dominated from the more than 60 entries that were received. (more…)15 September 2017
Between bakery and sugar worlds – südback 2017
With around 700 exhibitors and numerous visitors from Germany and abroad, südback provides an insight into current trends, showcases innovations and responds to future-oriented questions. In addition to solutions on practical topics, an attractive accompanying programme also awaits the visitors. (more…)14 September 2017
IT is networking the bakery trade at südback Stuttgart
A smartphone or a tablet will become an essential tool for bakers and confectioners during südback (23 - 26 September 2017). Digitalisation and electronic data processing will be one of the major trends at the trade fair, whether for oven control, pricing or ordering. (more…)21 October 2022
Paradigm shift in the bakery industry
Together with the support of the industry, the Regional Association of Guilds of Württemberg Bakers and the Academy of the German Bakery Trade in Southwest Germany have compiled a colourful programme relating to hot topics such as the shortage of skilled workers, resource conservation and customer retention for the Bakers' Trend Forum during südback 2022. The event will be supplemented by trend talks, practical demonstrations and discussion panels. "Of course, there will also be enough time for personal discussions during the Bakers' Trend Forum. We will have plenty to discuss after such a long period of social distancing when meetings were not possible at trade fairs or exhibitions," said Tobias Pfaff, Head of the Academy of the German Bakery Trade in Southwest Germany. Bernd Kütscher, his colleague from the Academy in Weinheim, added: "We are currently experiencing enormous changes on the market. Some raw materials are sold out and prices have risen substantially. Energy costs have rocketed and some companies can barely afford to pay them. The shortage of personnel has never been so severe and customers are making savings wherever possible." (more…)
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