26 April 2024 
 
3 December 2018

BrauBeviale 2018 drawed some 40,000 visitors

More than 40,000 trade visitors (2016: 37,923) – 18,000 of them international – travelled to Nuremberg to attend BrauBeviale, this year’s most important capital goods exhibition for the beverage industry. 1,094 exhibitors – 53 per cent of them international – presented their products and solutions.

Photo: NuernbergMesse / Thomas GeigerPhoto: NuernbergMesse / Thomas Geiger
More than 40,000 visitors attended this year’s BrauBeviale in Nuremberg.
The trade visitors came from many different parts of the beverage industry: breweries; malthouses; the areas of mineral springs, soft drinks, juice, and wine; and mechanical engineering and plant construction, as well as the trade and catering. Attendees travelled in from Germany and other countries, primarily Italy, the Czech Republic, Switzerland, Austria, the UK, Russia, Belgium, the Netherlands, and France. Some 98 percent of the surveyed trade visitors were satisfied with what they found at the exhibition. And 95 percent said they would also like to return to BrauBeviale next year.

The kick-off the day before the exhibition was also very successful, with lively discussions and exchanges at all three symposiums – the Export Forum German Beverages, the European MicroBrew Symposium of VLB, Versuchs- und Lehranstalt für Brauerei in Berlin, and the Heirloom & Terroir Barley and Malt Symposium by RMI Analytics. Trade visitors gave high marks to the Craft Drinks Area with its eight different tasting bars and the BrauBeviale Forum with its numerous talks on a wide range of topics.

The keynote speech by the food trend researcher Hanni Rützler, who had promised a discourse about “Shaping the Future” – which fit in well with the focus of BrauBeviale 2018, the future viability of the beverage industry – attracted a great deal of attention during the opening. Another major draw was the finals of the German beer sommelier championship, where the presentation by Dr Markus Fohr on Duvel beer of Belgium was lauded by the jury of experts. The brau@home theme pavilion was a great success right off the bat, drawing interested, ambitious home brewers and hobby brewers, who gained inspiration and collected information while watching demonstration brewing, talking to many contacts at the pavilion, and listening to power presentations at the speakers’ corner.

https://www.braubeviale.de/

 

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