11 April 2016
With a 70 per cent share of foreign exhibitors and for the first time a 37 percent share of foreign trade visitors, the International Trade Fair for Creative Handicraft & Hobby Supplies furthermore confirmed its role as one of the world's most important trading platform for the industry. With an increase in the number of exhibitors of around 5 per cent and in total 399 exhibitors from 43 nations - including 87 new exhibitors - h+h cologne 2016 was completely fully-booked.
In the meantime, it is much more than just a hobby - it is a philosophy of life that allures more and more people all the time. According to the DIY trend analysis by the Future Institute, "selfmade" has developed into a status symbol that stands for a new understanding of luxury - beyond pure material wealth. This change in values can also be seen from the market figures of the handicraft industry, which the association Initiative Handarbeit announced in Cologne at h+h cologne.
According to predictions at one of the most important international trade fair, the outlook remains correspondingly positive thanks to the ongoing trend towards selfmade. Precisely this was also confirmed by Hedi Ehlen, Chairperson of the Trade Fair Committee of the Initiative Handarbeit e.V. in her summary of h+h cologne 2016: "It is therefore decisive for the future to continually set new impulses in order to further push the growth of the overall market. This includes continuing to support the professionalisation of the trade and encountering the changed demands of the DIY consumers with innovative products and concepts."
The dynamic growth of the market and the fact that 'selfmade' has developed from a trend into a lifestyle is leading to more and more new, young companies stimulating the market. This is also reflected at the trade fair. For example, a group of companies, whose participation was subsidised by the 'Promotion Programme for Young and Innovative Companies" of the Federal Ministry of Economics, presented itself to the visitors for the first time at h+h cologne. In total, eight of these young start-ups were represented at h+h cologne 2016.
The supporting programme comprising of big trend fashion shows, workshops and special events, which offered the specialised trade manifold creative ideas for the point of sale, was an important pillar of h+h cologne's success. The stage of the event area "my lovely livingroom" - a meeting point for visitors and a networking platform for designers, bloggers and creative minds - with its daily trend watches, Talk Sofa, exhibition and workshops particularly attracted huge crowds of trade visitors and received their unanimous praise. The theme of sustainability was particularly under focus at many of the exhibition stands this year. h+h cologne dedicated an own special event to this growing and future-looking market. Among others, the ecologically certified products of around 30 exhibitors were presented under the title "h+h cologne goes green!"
The next h+h cologne will take place from 31 March - 2 April 2017.
h+h cologne: More than a hobby
DIY is much more than just a hobby, it's a philosophy: h+h Cologne, the International Trade Fair for Creative Handicraft and Hobby Suppliers, attracted 14,800 visitors from 68 countries.
 Photo: KoelnmesseWith an increase in the number of exhibitors of around 5 per cent and in total 399 exhibitors from 43 nations – including 87 new exhibitors – h+h cologne 2016 was completely fully-booked. |
In the meantime, it is much more than just a hobby - it is a philosophy of life that allures more and more people all the time. According to the DIY trend analysis by the Future Institute, "selfmade" has developed into a status symbol that stands for a new understanding of luxury - beyond pure material wealth. This change in values can also be seen from the market figures of the handicraft industry, which the association Initiative Handarbeit announced in Cologne at h+h cologne.
According to predictions at one of the most important international trade fair, the outlook remains correspondingly positive thanks to the ongoing trend towards selfmade. Precisely this was also confirmed by Hedi Ehlen, Chairperson of the Trade Fair Committee of the Initiative Handarbeit e.V. in her summary of h+h cologne 2016: "It is therefore decisive for the future to continually set new impulses in order to further push the growth of the overall market. This includes continuing to support the professionalisation of the trade and encountering the changed demands of the DIY consumers with innovative products and concepts."
The dynamic growth of the market and the fact that 'selfmade' has developed from a trend into a lifestyle is leading to more and more new, young companies stimulating the market. This is also reflected at the trade fair. For example, a group of companies, whose participation was subsidised by the 'Promotion Programme for Young and Innovative Companies" of the Federal Ministry of Economics, presented itself to the visitors for the first time at h+h cologne. In total, eight of these young start-ups were represented at h+h cologne 2016.
The supporting programme comprising of big trend fashion shows, workshops and special events, which offered the specialised trade manifold creative ideas for the point of sale, was an important pillar of h+h cologne's success. The stage of the event area "my lovely livingroom" - a meeting point for visitors and a networking platform for designers, bloggers and creative minds - with its daily trend watches, Talk Sofa, exhibition and workshops particularly attracted huge crowds of trade visitors and received their unanimous praise. The theme of sustainability was particularly under focus at many of the exhibition stands this year. h+h cologne dedicated an own special event to this growing and future-looking market. Among others, the ecologically certified products of around 30 exhibitors were presented under the title "h+h cologne goes green!"
The next h+h cologne will take place from 31 March - 2 April 2017.
More news about "h+h cologne":
16 August 2016
The h+h cologne 2017, International Trade Fair for Creative Handicraft and Hobby Supplies, is being staged in Cologne again from 31 March to 2 April 2017. (more…)
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