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30 November 2018

Messe Stuttgart to take over Expo 4.0

Messe Stuttgart is strengthening its Industrial Solutions business division with its takeover of the trade fair association Expo 4.0. The TV TecStyle Visions, WETEC and GiveAdays trade fairs, which in the past have already been held as guest events, have now been added to the portfolio of Messe Stuttgart's own events.

Photo: Messe StuttgartPhoto: Messe Stuttgart
At the Stuttgart Trade Fair Centre, the next Expo 4.0 will take place from 30 January to 1 February 2020.
Most recently, in spring 2018, the trade fair association was able to report a total of 566 exhibitors from 28 countries and 13,700 specialist visitors from 41 countries. The declared target: To consistently expand the international character of the trade fair association and to establish it as the leading event for the areas of textile finishing, advertising technology and promotion.

Under the umbrella brand Expo 4.0, the three trade fairs are combining their competences in textile finishing, promotional wear, occupational clothing, advertising technology, digital printing and luminous advertising, digital signage and advertising media, as well as marketing and design.

Ulrich Kromer von Baerle, CEO of Messe Stuttgart, says: "The trade fair association Expo 4.0 has in recent years developed to become an important sector event of international significance. Our previous event partners GMK Fachmessen and WNP Fachmessen see, as we do, a great opportunity for the further development of the format by means of the central control and marketing through the service and foreign network of Messe Stuttgart. As owner and general event organiser, we can fully play to our strengths." The next Expo 4.0 will take place from 30 January to 1 February 2020. However, POS Masters, which has previously participated twice in the event, will not take part in 2020.

https://www.messe-stuttgart.de/en/

 

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