26 April 2024 
 
14 February 2019

30 per cent more visitors at Viscom 2019

Featuring a total of 1,084 exhibiting companies, the new trade show network consisting of PSI, PromoTex Expo and viscom underscored its ambition of becoming Europe’s largest combined event for advertising and selling. With 185 exhibitors (2017: 197), 9,647 visitors (7,231) from 53 nations and 24 per cent international attendance viscom made a departure to new shores.

Photo: viscom / Behrendt und RauschPhoto: viscom / Behrendt und Rausch
With 185 exhibitors (2017: 197), 9,647 visitors (7,231) from 53 nations and 24 per cent international attendance viscom made a departure to new shores.
This result made Petra Lassahn, who had been “on board” with viscom since 2006, happy: “We have succeeded in turning things around after three frankly anything but easy years. Our focus on the core elements – signmaking, large-format printing and print finishing – and the development of new live hands-on formats and lecture forums decisively contributed to achieving this turnaround. The trust exhibitors placed in us formed the basis for this. It would not have been possible with this close relationship grown over the years. viscom is a winners’ trade show again.”

PromoTex Expo made its debut in top form: with 13,217 trade visitors from 39 countries, the event instantly catapulted itself into the group of leading European trade shows. With 17,602 visitors PSI was right on target posting a 1.5 per cent plus against the previous year (17,342). International attendance was again strikingly high: 58 per cent of visitors travelled from outside of Germany, one in seven of them from overseas. The sea of flags representing the participating nations at the Düsseldorf Exhibition Centre was correspondingly colourful. A total of 81 countries showed their colours in Düsseldorf, turning the trade show into the centre of the promotional products world for three days.

Next year’s PromoTex Expo, PSI and viscom will take place in Düsseldorf from 7 to 9 January 2020.

https://www.viscom-messe.com/en/

 

More news about "Viscom":


12 October 2018

viscom 2019: new live event for car wrappers

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20 September 2018

Live signmaking workshop at viscom 2019

viscom 2019 turns signmaking and digital printing into an experience. Held with the slogan “viscom – go for it!” from 8 to 10 January, the hands-on trade show will offer far more to trade visitors than a chance to try out new technology live: they’ll also be able to experience skilled practitioners in action. (more…)


5 July 2017

New matchmaking service at viscom 2017

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23 June 2017

viscom 2017 to focus on interior design

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25 October 2016

Digital Retail Award 2016 at viscom

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10 December 2018

Even more exclusive product launches at PSI 2019

PSI 2019 has repositioned its highlights, expanded its concept and enhanced its profile. Besides exciting programme additions, even more exclusive product launches and new special areas like the Marketing Innovations area, two parallel events will take place for the first time. (more…)


11 July 2018

Matchmaking and lead tracking across three trade shows

Exhibitors joining the new trade show alliance formed by PSI, PromoTex Expo and viscom can now turbocharge their show participation in Düsseldorf to be twice as effective. As they present their products and services at their own exhibition stands, they can inform about each other and meet, e.g. in the matchmaking lounges of viscom and PromoTex Expo. (more…)


24 May 2016

Digital Retail Award 2016

At viscom, the Digital Retail Award 2016 honours bold digital POS projects launched by advertising and digital agencies, retailers, and brand manufacturers and distributors. (more…)

 

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