5 October 2018
The industry isn’t moved just by product innovations, new creations and concepts; topics such as sustainability and the influence of social media play a big role, too. Bar Convent Berlin offers guidance in this area – be it at the stands of exhibitors or in the presentation programme. In the Instagram era, creative action is in vogue.
More and more, appearance is joining taste as an important factor. Frankie Solarik, Joe Schofield and Micah Melton are some of the leading experts in this field of perfection. Many bars are gearing their marketing towards social media, where it’s key for cocktails to be photogenic. “Stepping Up Your Social Media Game” is the title of a presentation by James Stevenson and Natalie Migliarini, whose aim it is to share valuable tips with Bar Convent visitors on how to create a sophisticated marketing concept in social media.
Everyone is talking about sustainability, and it’s about much more than just avoiding straws. In the BCB presentation programme, bartenders Claire Sprouse and Chad Arnholt will talk about all the ways of saving water in bars, whether it’s making ice, washing dishes or in drinks. On 10 October, they’ll appear at the BCB at 12:00 pm to show bartenders how they can do their part to conserve water – for the benefit of the environment and their water bill.
https://www.barconvent.com/en/
Bar Convent Berlin in starting blocks
At the Bar Convent, some 14,000 expected visitors, more than 1,200 brands and over 400 exhibitors from about 40 countries as well as numerous bar events will turn Berlin into the metropolis for bar culture for three days. The show will take place at Station Berlin and the adjacent Kühlhaus from 8 to 10 October.
 Photo: Bar Convent BerlinThe bar community will be looking to Berlin this October when the BCB will once again bring the most important producers, hottest brands, bar operators and bartenders from around the world to the German capital. |
More and more, appearance is joining taste as an important factor. Frankie Solarik, Joe Schofield and Micah Melton are some of the leading experts in this field of perfection. Many bars are gearing their marketing towards social media, where it’s key for cocktails to be photogenic. “Stepping Up Your Social Media Game” is the title of a presentation by James Stevenson and Natalie Migliarini, whose aim it is to share valuable tips with Bar Convent visitors on how to create a sophisticated marketing concept in social media.
Everyone is talking about sustainability, and it’s about much more than just avoiding straws. In the BCB presentation programme, bartenders Claire Sprouse and Chad Arnholt will talk about all the ways of saving water in bars, whether it’s making ice, washing dishes or in drinks. On 10 October, they’ll appear at the BCB at 12:00 pm to show bartenders how they can do their part to conserve water – for the benefit of the environment and their water bill.
https://www.barconvent.com/en/
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