12 September 2018
The Bar Convent São Paulo is hosted jointly by trade show organiser Reed Exhibitions Alcantara Machado in Brazil and Reed Exhibitions Deutschland, the organiser of the Bar Convent in Berlin. “After the launch of the Bar Convent Brooklyn, the expansion to South America now is the second logical step in our global strategy”, says Michael Freter, managing director of Reed Exhibitions Deutschland. “We’re thus expanding our offer to the industry to bring together providers and users in exciting markets for direct talks.”
The largest country in South America has a rich spirits tradition. The industry has made a quantitative and qualitative leap forward in the last ten years. Its growth has been buoyed by the ongoing urbanisation trend, which continues to fuel the demand for related recreational and nightlife activities. An annual increase in the consumption of premium spirits of three per cent is expected for 2018 and 2019. “We want to support the bar industry in Brazil in increasingly positioning itself on the list of the 100 best bars worldwide”, says Paulo Octávio Pereira de Almeida, vice president of Reed Exhibitions Alcantara Machado. “The trade show won’t just showcase the latest trends in the spirits market, it will also make available international and local content for the bartender community in the entire country.”
The aim of the event is to convey knowledge, trends, experiences and business insights while simultaneously developing the relationships between famous manufacturers of premium spirits, bartenders and owners in the hospitality industry. “We want to leverage the international know-how brought to Brazil by the Bar Convent to support the continued advancement of the industry”, says BCB director Petra Lassahn. “In particular, we care about bringing the structure and unique atmosphere of the BCB in Berlin to São Paulo.” This includes the focus on high-quality spirits, beer, mixers and coffee; international standards; and an extensive supporting programme with leading international subject area experts.
https://www.barconvent.com/en/
Bar Convent in São Paulo from 2019
The Bar Convent Berlin will expand its international activities in 2019, adding its first-ever event in Brazil. On 17 and 18 June, international spirits brands and industry experts will meet local bar owners and bartenders in this sophisticated and specialised market, which thus far lacks a central B2B meeting place for the bar and spirits industry.
 Photo: Vanessa Bumbeers on UnsplashIn São Paulo, Brazil, the Bar Convent will take place on 17 and 18 June, 2019. |
The largest country in South America has a rich spirits tradition. The industry has made a quantitative and qualitative leap forward in the last ten years. Its growth has been buoyed by the ongoing urbanisation trend, which continues to fuel the demand for related recreational and nightlife activities. An annual increase in the consumption of premium spirits of three per cent is expected for 2018 and 2019. “We want to support the bar industry in Brazil in increasingly positioning itself on the list of the 100 best bars worldwide”, says Paulo Octávio Pereira de Almeida, vice president of Reed Exhibitions Alcantara Machado. “The trade show won’t just showcase the latest trends in the spirits market, it will also make available international and local content for the bartender community in the entire country.”
The aim of the event is to convey knowledge, trends, experiences and business insights while simultaneously developing the relationships between famous manufacturers of premium spirits, bartenders and owners in the hospitality industry. “We want to leverage the international know-how brought to Brazil by the Bar Convent to support the continued advancement of the industry”, says BCB director Petra Lassahn. “In particular, we care about bringing the structure and unique atmosphere of the BCB in Berlin to São Paulo.” This includes the focus on high-quality spirits, beer, mixers and coffee; international standards; and an extensive supporting programme with leading international subject area experts.
https://www.barconvent.com/en/
More news about "Bar Convent":
9 November 2018
Bar Convent Berlin on growth course
Visitors from five continents turned the Bar Convent Berlin into the largest trade show of the bar and spirits industry, the place for manufacturers of spirits, sparkling wines, beers and mixers to get together with bartenders, bar owners and distributors from 79 countries. (more…)5 October 2018
Bar Convent Berlin in starting blocks
At the Bar Convent, some 14,000 expected visitors, more than 1,200 brands and over 400 exhibitors from about 40 countries as well as numerous bar events will turn Berlin into the metropolis for bar culture for three days. The show will take place at Station Berlin and the adjacent Kühlhaus from 8 to 10 October. (more…)4 July 2018
Bar Convent Brooklyn made its U.S. debut
One of the most anticipated trade shows, Bar Convent Brooklyn, made its U.S. debut at the Brooklyn Expo Center this June. The event saw over 3,100 attendees from across the world and beverage industry come through the doors, the trade fair organiser Reed Exhibitions reports. (more…)30 June 2017
Global Drinks Forum: future of beverage distribution
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