14 October 2025 
 
28 January 2016

MCH Group: “100 years ahead”

For the MCH Group and its companies, 2016 is a special year: under the motto "100 Years Ahead" they are not only celebrating the 100th Muba but, at the same time, the 100th anniversary of the company group and the founding of the modern trade-fair industry in Switzerland. The first Swiss Industries Fair was staged in Basel in 1917.


The anniversary motto "100 Years Ahead" captures the pioneering spirit and innovative drive that have marked out the MCH Group since it was founded as the Swiss Sample Fair a hundred years ago. On 15 July 1916, when the government of the canton of Basel-Stadt gave its consent for a "Swiss Sample Fair" to be staged in 1917, the foundation stone was laid for the internationally successful company group of today.

New anniversary website

The MCH Group is celebrating its 100th anniversary throughout the year with a range of activities and events. While the main focus is on its employees, the company group is similarly including its partners and clients, exhibitors and visitors, and also the public at large, in its celebrations. Throughout the year, current information, milestones in the company's history and personal stories are being posted on the new anniversary website http://www.100jahrezukunft.ch.

The highlights of the festivities include the publication of the anniversary book "In step with the times – from the Swiss Sample Fair to the MCH Group" and the opening of the poster exibition "100 Years Muba: an eye-catching journey through time" at the start of March 2016.

Special opening event

The 100th Muba (from 15 to 24 April 2016) is being launched with a special anniversary opening event in the presence of Federal Councillor Alain Berset and numerous representatives from politics, business and society. A large number of anniversary activities and events are in store for visitors throughout the ten days of the fair.

Networking dinner with UFI experts

In June 2016, some 200 marketing experts from the UFI, the association of the world's biggest organisers of exhibitions and proprietors of exhibition grounds, will be guests at the Congress Center Basel and will be celebrating the 100-year anniversary of the MCH Group at a networking dinner together with further guests from Switzerland's world of business and politics. An employee party is being staged at the start of September 2016 for the 800 employees of the MCH Group, as a highlight of the anniversary year and also to mark its conclusion.

http://www.100jahrezukunft.ch
http://www.mch-group.com

 

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