29 September 2016
For two days, Cologne was the central hotspot of the international digiconomy. Under the event’s motto, “Digital is everything — not every thing is digital”, all of the important brands and the leading decision-makers from every area of the global economy met at dmexco 2016 in order to translate the most important digital trends directly into real-life business. The huge international prestige of dmexco is reflected in the continuing interest of visitors from all over the world. With 50,700 trade visitors (+18 per cent compared to 2015), dmexco 2016 set a new visitor record. The 15 stages of the dmexco conference with its 570 top speakers were visited by more than 17,500 guests on the two days of the event.
“As an international hub for sector leaders and specialists, dmexco offers the entire economy a unique point of access to global digital business. During the two days of dmexco, the participants established numerous new partnerships and groundbreaking cooperative projects that will have a sustained impact on the economic development of individual industrial sectors in the digital economy. As a result, in 2016 Cologne has once again demonstrated its undisputed position as the trade fair capital of global digital business,” says Gerald Böse, the President and Chief Executive Officer of Koelnmesse GmbH.
“In the past two decades, there is hardly another sector that has developed as rapidly as the digital economy — and dmexco is the clearest indicator of that, thanks to its incredible growth, its extraordinary dynamism, and the constantly expanding spectrum of topics on its agenda,” explains Matthias Wahl, President of the Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW). “This year’s dmexco has once again outdone itself. Together with the exhibitors and the unique lineup of speakers at the seminar and conference program, we have put the most significant developments in focus and generated strong momentum for existing and new business models.”
New dmexco formats
Video, artificial intelligence, programmatic ad buying, virtual reality and much more — dmexco has reaffirmed its position as the business and innovation platform of the digital economy, where the major trend topics are discussed from a new angle and a perspective that’s relevant to business. The two new stages that were specially conceived for dmexco were also very popular. Their respective programs focused on two of the hottest trends of global digital business. In the Experience Hall, renowned sector experts offered valuable insights into the latest developments and marketing opportunities associated with a new type of customer experience that is made possible by groundbreaking technologies. In the Motion Hall, they did the same for the increasingly important field of digital video. In 2017 dmexco will once again take place in Cologne, on September 13 and 14.
http://www.dmexco.de
dmexco posts record figures
Digital business in focus: 1,013 exhibitors, over 570 top speakers, and a new visitor record of 50,700 trade visitors (plus 18 per cent) - dmexco 2016 posts record figures.
 Photo: dmexcoExciting experience virtual reality: The global economy met at dmexco 2016 in order to translate the most important digital trends directly into real-life business. |
“As an international hub for sector leaders and specialists, dmexco offers the entire economy a unique point of access to global digital business. During the two days of dmexco, the participants established numerous new partnerships and groundbreaking cooperative projects that will have a sustained impact on the economic development of individual industrial sectors in the digital economy. As a result, in 2016 Cologne has once again demonstrated its undisputed position as the trade fair capital of global digital business,” says Gerald Böse, the President and Chief Executive Officer of Koelnmesse GmbH.
“In the past two decades, there is hardly another sector that has developed as rapidly as the digital economy — and dmexco is the clearest indicator of that, thanks to its incredible growth, its extraordinary dynamism, and the constantly expanding spectrum of topics on its agenda,” explains Matthias Wahl, President of the Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW). “This year’s dmexco has once again outdone itself. Together with the exhibitors and the unique lineup of speakers at the seminar and conference program, we have put the most significant developments in focus and generated strong momentum for existing and new business models.”
New dmexco formats
Video, artificial intelligence, programmatic ad buying, virtual reality and much more — dmexco has reaffirmed its position as the business and innovation platform of the digital economy, where the major trend topics are discussed from a new angle and a perspective that’s relevant to business. The two new stages that were specially conceived for dmexco were also very popular. Their respective programs focused on two of the hottest trends of global digital business. In the Experience Hall, renowned sector experts offered valuable insights into the latest developments and marketing opportunities associated with a new type of customer experience that is made possible by groundbreaking technologies. In the Motion Hall, they did the same for the increasingly important field of digital video. In 2017 dmexco will once again take place in Cologne, on September 13 and 14.
http://www.dmexco.de
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