14 October 2025 
 
4 September 2019

Big focus on micromobility at Eurobike

The micromobility business offers a wide range of solutions. Established forms of urban mobility – such as bicycles – but also new mobility solutions and trends – such as e-scooters and innovative digital products – are increasingly gaining greater prominence at Eurobike.

Photo: RenaultPhoto: Renault
Hall A1 at Eurobike is dedicated to new forms of urban mobility.
A globally operating business consultancy estimates the global 2030 market potential for micromobility at 300 to 500 billion dollars. Stakeholders have already invested nearly six billion dollars in start-ups in the micromobility sector.

Stefan Reisinger, Head of Eurobike and responsible for bike, micromobility and outdoor at Messe Friedrichshafen comments: “Around 60 per cent of all car journeys are under eight kilometres. This is where bikes, e-bikes and increasingly small electric vehicles represent an alternative which is not only more sustainable, but also a faster way of reaching a destination. Under the micromobility heading, mobility solutions are becoming increasingly connected and seamless."

Reisinger believes that, in the digital age, city dwellers will use just one single smartphone app and decide whether to use an e-scooter, rent a bike or a car or use public transport - according to the situation, the weather and their requirements. „This development will also be reflected more clearly in the future at Eurobike, as the leading international trade show for bikes and all bike-related matters. Moreover, innovations in the traditional bike and e-bike sectors are increasingly influenced by digital developments,” he concludes.

“For 2019, we have numerous new exhibitors for this special area from the small electric vehicle sector as well as players from the automotive industry and platform providers. Our decision last year to bring mobility themes together at a central location is making waves beyond the traditional boundaries of the bike industry,” explains Eurobike Project Manager Dirk Heidrich.

https://www.eurobike.com

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