17 October 2018
The white paper ‘On the way to the Digital Mobility Split’ delves into the issue of how digitalization is changing our transport systems. At the same time, this study provides a comprehensive depiction of the Hypermotion event, because it both explains the content of its core themes – Connectivity, Monitoring & Transparency, Data Analytics & Security, Hypermodality, Sustainability, Synchronized & Urban Logistics and Smart & Digital Regions – and explores the links between them.
According to the organizers, the study’s findings can be summarised in five core theses:
- As we head towards the digital mobility split, consumers are the focus of attention for the providers of logistics and mobility services. In this regard, it is essential that users can be addressed directly and individually through various channels.
- Users base their mobility decisions on the availability and reliability of the various mobility alternatives, and do so largely independently of the modal split between the forms of transport.
- This means that the digital mobility split is the user's individual decision regarding the journey-specific, and even multi- and/or intermodal linkage, of various modes of transport on the basis of digitalization.
- Information for mobility decisions must therefore be communicated to users in a targeted fashion using the right channels. Here, the user’s own smartphone plays a role that is critical to the success of the enterprise, as it offers direct access to the user.
- As a result, reliable information is increasingly critical to the selection both of personal travel chains and of the preferred method for ordering.
Digital disruption will result in the transformation of logistics and mobility into a system in which all elements, including data, people and goods, are engaged in a continuous exchange and are constantly in motion, the organizer states. In other words, logistics and mobility will find themselves in a state of ‘hypermotion’. The foundation will be provided by a network structure comprising seven core elements as defined in the white paper using the ‘Hypermotion Grid’.
The full version of the white paper is available at
https://hypermotion-frankfurt.messefrankfurt.com/
Hypermotion: the way to the Digital Mobility Split
The next Hypermotion will be held from November 20 to 22, 2018 in Frankfurt. The white paper ‘On the way to the Digital Mobility Split’ explores how digitalization is changing our transport systems, providing a thematic framework for the Hypermotion event.
 Photo: Messe Frankfurt GmbH / ValentinFrankfurt will welcome the visitors of the Hypermotion. |
According to the organizers, the study’s findings can be summarised in five core theses:
- As we head towards the digital mobility split, consumers are the focus of attention for the providers of logistics and mobility services. In this regard, it is essential that users can be addressed directly and individually through various channels.
- Users base their mobility decisions on the availability and reliability of the various mobility alternatives, and do so largely independently of the modal split between the forms of transport.
- This means that the digital mobility split is the user's individual decision regarding the journey-specific, and even multi- and/or intermodal linkage, of various modes of transport on the basis of digitalization.
- Information for mobility decisions must therefore be communicated to users in a targeted fashion using the right channels. Here, the user’s own smartphone plays a role that is critical to the success of the enterprise, as it offers direct access to the user.
- As a result, reliable information is increasingly critical to the selection both of personal travel chains and of the preferred method for ordering.
Digital disruption will result in the transformation of logistics and mobility into a system in which all elements, including data, people and goods, are engaged in a continuous exchange and are constantly in motion, the organizer states. In other words, logistics and mobility will find themselves in a state of ‘hypermotion’. The foundation will be provided by a network structure comprising seven core elements as defined in the white paper using the ‘Hypermotion Grid’.
The full version of the white paper is available at
https://hypermotion-frankfurt.messefrankfurt.com/
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