03 May 2024 
 
14 March 2016

New German pavilion at ANUFOOD

With a premiere of a privately organised German Pavilion, the second edition of ANUFOOD Eurasia is taking place in the Turkish metropolis of Istanbul from 14 to 16 April 2016.

Photo: KoelnmessePhoto: Koelnmesse
With a focus on the Eurasian market, the second edition of ANUFOOD Eurasia is taking place in the Turkish metropolis of Istanbul from 14 to 16 April 2016.
"Made in Germany": For the first time a privately organised German Pavilion will be launched at this year's ANUFOOD Eurasia. "Istanbul is booming and is the hub of the Eurasian region, which makes ANUFOOD Eurasia the optimal meeting point for purchasers and decision-makers of the branch", emphasises Denis Steker, Vice President International/Outbound Fairs of Koelnmesse GmbH. "Especially trade buyers from the Eurasian region, for whom difficult visa conditions apply in Europe, make intensive use of ANUFOOD Eurasia and open up a market to exhibitors that is not represented with this depth at any trade fair in Europe," Steker continues.

Focus on Eurasian market

Diversity, internationality and quality for the Eurasian region: following its premiere in 2015, the second edition of ANUFOOD Eurasia is taking place in the Turkish metropolis of Istanbul from 14 to 16 April 2016. Once again at home on the grounds of Tüyap Fair, Convention and Congress Center Istanbul, the trade fair brings together international and national exhibitors with the most important multipliers and purchasers of the entire Eurasian region from the areas of trade and catering, as well as with those involved in the import and export of food products. In the process it covers all segments surrounding the theme of food & beverage, with a focus on the Eurasian market.

The entire food sector in all its diversity

The German-Turkish joint trade fair project ANUFOOD Eurasia provides access to one of the world's largest growth markets for food and beverages: Eurasia. Trade visitors from Turkey, the bordering countries of the Commonwealth of Independent States (CIS), from southeastern Europe and from the Middle East and North Africa Region (MENA) already made use of the premiere in 2015 to comprehensively inform themselves about the offerings of international manufacturers. Taking the leading Anuga trade fair as its model, ANUFOOD Eurasia depicts the entire food sector in all its diversity, from fine food, frozen food, meat and dairy products, chilled and fresh food through bread, baked goods, sweets, beverages, organic food and Halal products to services & RetailTech, associations, organisations and IT service providers. In addition to a comprehensive presentation of products, the event also offers a high quality and professional supporting programme oriented towards a focus on the mediation of trends in the target markets, as well as import and export know-how. This should also intensify exchange between the international exhibitors and trade visitors via seminars and discussions on the Turkish food market.

Special focus on Macedonia

In preparation of the 2016 event Koelnmesse offers a special service to their customers: the products of the international companies to be exhibited can be checked for possible import restrictions to Turkey and will receive feedback on concrete import possibilities in advance of the trade fair. During the show days, once again offered is the service of the international Hosted Buyers Programme, as well as matchmaking with the relevant Turkish and regional supermarket chains at the trade fair, which met with a very positive response from exhibitors and trade visitors at the premiere event. One of the focused countries for the 2016 edition is Macedonia. The biggest retail markets will be part of the “Supermarket Area”. Besides those, key players from Ukraine, Georgia and Turkey confirmed their participation in the matchmaking programme.

The premiere of the trade fair in May 2015 was characterised above all by its mix of internationally acting companies and regional big players, as well as innovative newcomers, and underlined the significance of the region for the food industry. Where 42 percent of the 212 exhibitors of the premiere event already came from abroad, ANUFOOD Eurasia plans a renewed growth in the number of countries participating for 2016. Bulgaria, Germany, Iran, Italy and South Korea provided the most exhibitors at the premiere. In addition to this, companies from Denmark, Greece, Canada, Great Britain, Lithuania, Moldova, Austria, Pakistan, Poland, Saudi Arabia, Spain, Tunisia, the United Arab Emirates and the USA presented their products and services in Istanbul.

http://www.anufoodeurasia.com

 

More news about "ANUFOOD Eurasia":


10 May 2016

3,000 visitors at ANUFOOD Eurasia

During the ANUFOOD Eurasia event from 14 to 16 April 2016 in Istanbul, around 3,000 trade visitors informed themselves about the spectrum of services of 119 providers from 12 countries. (more…)

 

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