24 May 2019Great success for 31st edition of BI-MU
The last edition of BI-MU, held in October 2018, closed with the full satisfaction of exhibitors: this is highlighted by the results of the customer-satisfaction questionnaires sent to the exhibiting companies by the organisers in the month of December. The questionnaire response rate by the exhibitors was 40 per cent.
Photo: Fiera Milano/BI-MU
BI-MU is the most important Italian trade show dedicated to machine tools, robots, automation, digital manufacturing, auxiliary and enabling technologies
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The results were now published in April 2019. BI-MU is the exhibition of reference for the machine tool, robot and automation sector, as no other is in Italy: the participation of the enterprises perfectly mirrors the segmentation of the sector.
Indeed, considering the number of employees, a large part of the exhibiting companies at 31. BI-MU are SMEs, making up 63 per cent of the total. Big-sized enterprises are less numerous (26 %); those with over 250 employees represent 11 % of the total. All technologies are well represented. The part covered by cutting machines is preeminent, but there is also a wide overview of metal forming technologies, components, additive technologies, metrology, software and tooling.
BI-MU is “home” to the manufacturers of production systems and enabling technologies: 92 per cent of the respondents consider it as the most representative trade show of the sector, giving evaluations between “good” and “excellent”. One third of the interviewees rated it as excellent, with regard to the exhibited technology and brands included in the catalogue.
More than 80 per cent of the exhibitors at 31. BI-MU said that they were satisfied with the exhibition; a half of the exhibitors gave a very positive evaluation. One third of the respondents considered this edition better than the previous one (2016).
Visitors attend BI-MU to make purchases: 60 per cent of the exhibitors gave a positive opinion about the contacts established at the trade show. The rating regarding the effectiveness of leads (potential sales contacts) collected at BI-MU is even better, if they are considered with a view to the future: 75 per cent of the exhibitors are satisfied with them; 17.5 % of the interviewees think that they are excellent and 67 % consider them good.
The quality of visitors is related to their typology: visitors are considered interesting as they belong to user sectors and have such a profile that they can influence purchasing decisions or directly define investments: 85 % of the visitors are involved in purchasing decisions.
According to the organiser of the fair, the closing data of the event, as well as the results derived from the exhibitors’ and visitors’ questionnaires, have confirmed the success of the new project of BI-MU, which proposed many new additions and an updated, wider technological index of products for the edition number 31. The choice to innovate, made by the organisers, was appreciated by the operators of the sector. At 32.BI-MU they will experience an even more comprehensive exhibition.
Besides the Innovation Areas presented during the last edition, such as FABBRICAFUTURA/FUTUREFACTORY, BOX CONSULTING, ROBOT PLANET, BI-MU STARTUPPER, CLUB TECNOLOGIE ADDITIVE/ADDITIVE TECHNOLOGIES CLUB, POTENZA FLUIDA/FLUID POWER, FOCUS MECCATRONICA/FOCUS MECHATRONICS, IL MONDO DELLA FINITURA DELLE SUPERFICI/THE WORLD OF SURFACE FINISH, there will also be SFORTEC, which will change, at all respects, from a technical subcontracting exhibition into a new area of BI-MU. In addition to these areas, there will be new ones, on which the organisers are already working, in order to present them shortly.
However, the most significant change regarding the 2020 edition of the biennial machine tool exhibition is its duration: The 32nd edition of BI-MU will be concentrated in four days, starting on Wednesday and, as usual, closing on Saturday, which has always been the day with the highest turnout of visitors.
The choice of the organisers to reduce the exhibition event to four days meets the requests expressed by the exhibitors over the last years (over 87 % of the questionnaire respondents of the last edition of BI-MU consider a four-day event as more appropriate).
Therefore, 32.BI-MU will take place from Wednesday 14 to Saturday 17 October 2020.
https://www.bimu.it/en/