LogiMAT 2016

••• 7 ••• Messewelten Digital sales in focus TradeWorld: Prominent exhibit space in Hall 6 F or the third time, TradeWorld will be presented at the LogiMAT intralogistics trade fair from March 8 to 10, 2016. This year, event organisers have given Trade- World a prominent exhibit space in Hall 6 of LogiMAT, right alongside exhibitors from the packaging, labeling, handling, and logis- tics services industries. The digitisation presents manufacturers and retailers with a brand-new set of chal- lenges. Commercial enterprises must adjust their sales and distribution processes to ac- commodate both conventional business models and new consumer buying habits driven increasingly by mobile communica- tions. “The multichannel, omnichannel, or rather cross-channel integration of sales channels in both offline and online com- merce has had a major impact on how manufacturers, retailers, service providers, and consumers interact,” explains Dr. Petra Seebauer, Managing Director of EUROEX- PO Messe- und Kongress-GmbH in Munich, who is responsible for the TradeWorld plat- form. Recent studies confirm that most business- es lack a long-term strategy for efficient integration of their various sales channels and the corresponding operational pro- cesses. “Increasing digitisation in particu- lar is changing established structures and posing new challenges for many business- es,” says Seebauer. “The TradeWorld plat- form presents products and solutions that help businesses succeed in digital sales and across the multichannel spectrum – from purchasing, sales, and marketing to returns management, payment, after-sales, and IT.” The platform provides information on soft- ware and ERP systems and fulfillment and consulting solutions. TradeWorld has been integrated into the LogiMAT trade fair for three years now, and organiser EUROEXPO has seen a big jump in the number of exhibitors over last year. “LogiMAT draws more than 35,000 business professionals each year, most of whom are also involved in trade,” explains Seebauer. “TradeWorld exhibitors offer so- lutions tailored to the unique needs of to- day’s Retail 4.0 processes. And many exhibi- tors in the other LogiMAT exhibit halls will also present intralogistical products and services designed to make trade processes run smoothly.” On all three days of the event, Forum T in Hall 6 will host an exciting series of presentations and various round- tables on current trends and challen- ges in omnichannel commerce. Photo: Neue Messe Stuttgart / Nicolas Maack TradeWorld provides information on software and ERP systems and fulfillment and con- sulting solutions. Photo: Neue Messe Stuttgart / Nicolas Maack Wir lieben Licht! Kennen Sie das Problem? Ihre Arbeitsscheinwerfer sind im Wege und versperren die Sicht. Sie haben die Wand schon wieder mit dem Scheinwerfer gerammt. Im Lager ereignete sich kürzlich ein Unfall. Mit den flachen LED-Arbeitsscheinwerfern und dem Bluepoint bewirken Sie geradezu Wunder! Modern, platzsparend, an Mast/Fahrerkabine montierbar und eine Warnleuchte für mehr Sicherheit im Lager! Besuchen Sie uns auf der LogiMAT 2016 Halle 8 · Stand A24 www.tyrilights.com info@tyri.se