••• 7 ••• Messewelten most 50 percent. The largest product category is dairy, followed by rice, pasta, cooking oils and baked goods. The increasing demand is expected to lead to more investments in machines in order to enlarge production capacities. In 2021, food processing and packaging machines in the amount of almost EUR 7.9 billion were imported to Asia. Visionary concepts and ideas Several accompanying events and special areas at swop offer visitors useful inspiration. The focus is on the topics of circular economy, conservation of resources, digital technologies and product safety as well as fast-moving consumer goods. For the first time, swop 2023 will have the “Green Power Immersive Interactive Exhibitor Area”, a platform for companies to present their sustainable packaging solutions for the circular economy. In this context, the conservation of resources is a further important topic at the trade fair, also due to the increasingly restricted availability of materials and components on the global market. The exhibitors present powerful components, automated technologies and environmentally friendly packaging management systems. Progressing digitalization is of equal concern to the packaging industry and will also be a key topic at swop. For example, the trade fair will host a special area for intelligent production systems for packaging and materials. In addition, swop will present innovative packaging solutions to help prevent food waste and ensure product safety at the same time. For the Chinese market, packaging for ready meals is an important topic. There are new packaging materials and technologies in this respect that can extend the shelf life of food in future. The FMCG Infinity Zone is a cooperation between swop and PKG Family, created as an efficient communication platform for fast-moving consumer goods (FMCG). This term includes all products that have a high fluctuation in retail, for example consumer goods for everyday use. With rapid socio-economic development and the advent of the digital age, consumer desires for customisation, emotional appeal, innovation and creativity have become new trends in the FMCG industry. Packaging plays a key part here. At swop, the newest packaging materials, ideas, technologies and design will be exhibited in this context. More than 300 exhibitors will present their products in this area. Federal sponsorship for exhibitors from Germany Companies from Germany can participate in swop with a sponsorship by the federal government. The offer of federal sponsorship highlights the importance of this trade fair. Exhibitors can present their products together with other German companies under the “Made in Germany” brand, which grants them additional attention. Continued from Page6 The major players of the packaging industry meet in 2024 Europe’s leading packaging trade fair is back in Nuremberg, with all the latest news and products from the packaging sector. FACHPACK represents a key meet ing point for the packaging industry in Germany. The fair focuses on the packaging trends and the future of the industry in terms of sustainability, technology and processes. FACHPACK can look back on a magnificent success story. It all began in 1979 at the Nuremberg exhibition centre with 80 exhibitors. Around 2,000 visitors came to the packaging exhibi - tion, which was then called FACHPACK from 1982 onwards. In 2022, more than 30,705 trade visitors gathered information from 1,153 exhibitors. FACHPACK is firmly established in the exhibition calendar as the leading European exhibition for the packaging industry. Next date: 24.09. – 26.09.2024 FACHPACK will be back next year Foto: NuernbergMesse / Frank Boxler VIVED MANAGEMENT hal 10 C29 VISIT US VIVED Management is the reference in hot tack technology. A professional organization offering consistency in quality and service, that provides state-of-the-art equipment. J&BHot Tack Tester HT5000MB What is it for? Our instrument can automatically measure the properties of heat sealing packaging materials in a controlled environment. Therefore we can ensure the quality of materials like: films, tapes, laminates, coated paper, cardboard, ... The J&B Hot Tack Tester HT5000MB can also be used as a material tester for sheets, plates and composites for the food and non-food industry.