SPS 2020

•••2••• Mesewelten Motek/Bondexpo 2021 There’s Nothing Like a Live Event! T he industry is preparing for participation at Motek/Bon- dexpo in Stuttgart from the 5th through the 8th of October, 2021. As digital trade fair platforms, Motek-Virtual and Bondexpo-Vir- tual are currently proving their worth as effective and useful online marketplaces by making it possible to maintain business contacts between manufacturers and users, but all involved parties are nevertheless urgently await- ing the next edition of the on-site event. Especially in our current situ- ation, it becomes clear how important it is to implement automation intelligence for production and assembly effec- tively, and on an industrial scale. This is why the Motek interna- tional trade fair for automation in production and assembly, along with the complementary Bondexpo international trade fair for bonding technology, is one of the most important tech- nical events for many companies in the fields of production and assembly automation, as well as joining and bonding technology – for exhibitors as well as ex- pert visitors. “Online trade fairs and virtual events are good, and they’re very important at the moment,” observes Bettina Schall, managing director of P. E. Schall GmbH & Co. KG. “They provide the exhibitors with the opportunity of presenting their trade fair highlights and new developments, and of getting in touch with users. But the per- sonal professional exchange of information is and will remain in- dispensable,” stresses the trade fair promoter. Digital Technologies are No Sub- stitute for Actual Experience The exhibitors and the expert visitors agree on this point. “The rebooking rates are exceeding our expectations, be- cause everyone wants to present their companies again at on-site events,” reports project manager Mike Döring. Looking ahead to the new year, attention will once again be focused on participation at on-site trade fairs: “Of course we’ll be exhibiting again at Motek in 2021,” explains Marcel Pfeiffer, Head of Marketing / Head of Design at the Zimmer Group. “We’ve been on hand with our booth every year without inter- ruption right from the very start. We’re especially looking forward to presenting our products on site again, because there’s noth- ing like a live event if you want to get people emotionally involved. It’s important to be able to touch products, experi- ence their func- tion and see how they’re used in order to engage in technical dis- cussions. “Digi- tal technologies can’t replace a multisensory ex- perience,” notes Marcel Pfeiffer. Joyful Anticipation: “Communicat- ing Face-to-Face with Lots of Re- turning and New Expert Visitors” The importance of Motek is also underscored by Alexander Luna Garcia, Sales GI Robots & Products, Yaskawa Europe: “Motek is one of our most important trade fairs in the German-speaking countries where robots for handling applica- tions are concerned. We field lots of concrete RFQs for authentic projects every year, as well as ter- rific feedback”. Alexander Luna Garcia also praises the highly use- ful Motek-Virtual platform with its simplicity and functionality, which makes it user-friendly and easy to navigate for the visitors. But he’s also focussing on the live Motek/ Bondexpo in 2021 – because: “See- ing each other once is better than hearing from each other a hun- dred times.” The industry is looking forward to the next Motek/Bondexpo as the leading trade fair for the world of automation. Together with the ex- hibitors, trade fair promoters P. E. Schall GmbH & Co. KG are paving the way for the modern industrial future. A full spectrum of prod- ucts and services including com- ponents, assemblies, subsystems and complete systems for auto- mated production and assembly, combined with joining technol- ogy as an essential constituent of industrial manufacturing, will be presented in Stuttgart from the 5th through the 8th of October, 2021. Next Motek/Bondexpo: 05.-08.10.2021 Photo: Motek / P. E. Schall GmbH & Co. KG Motek/Bondexpo 2020 – only virtual Photo: Motek / P. E. Schall GmbH & Co. KG