IAA 2019

••• 10••• Messewelten The new format IAA Heritage by MOTORWORLD is devoted to classic cars and motorcycles. Photo: Motorworld Heritages Next generation of cockpits Focus on exciting cockpit technologies and innovative interior I ntelligent and multifunctional displays are conquering the dashboard and the rear of cars, while the era of analogue displays, buttons and wheels is coming to an end. Lately, aug- mented, virtual and extended reality solutions push the cockpit to new limits. US and Japanese car manufacturers first equipped their vehicles with augmented reality technology at the end of the 1980s, thus adding more in- formation to the driver’s field of vision. The image for the driver is created on a display, illuminated by a light source, and then pro- jected onto the windshield using mirrors. In 2005 BMW became the first German auto maker to introduce these head-up displays (HUD) in its series models. Intelligent display for cars In 2017, Konica Minolta unveiled the world’s first three-dimensional HUD. It can present informationat various vir- tual distances, depending on the vehi- cle’s speed. The Swiss startup WayRay is developing universal head-up dis- plays for use in all vehicle types irre- spective of their interior design. In the future, information on the windshield will also be available to the front pas- senger. New features will be the famil- iar night vision assistant as a projection, and instead of turning arrows a virtual vehicle image that is integrated seam- lessly into the driver’s view of the cur- rent traffic situation. It guides drivers reliably to their destination. In addition there are screens in the cockpits of the next generation as far as the eye can see. The Chinese electric car manufac- turer Byton recently caused a sensation with a discreetly curved display that fills almost the entire cockpit from door to door with a diagonal of 48 inches. Amazon’s language assistant Alexa and innovative gesture control are addition- al features. A concept car with the XXL screen will be shown at the IAA 2019. BMW is already exploring new paths and bringing augmented reality into the vehicle interior. It is currently work- ing on the HoloActive Touch – holo- graphic controls that appear to float just above the central console and are gesture-controlled. So will HUDs soon be obsolete? With the advent of AR and VR, it is certain that classical vehi- cle components will gradually be either digitised or completely replaced. En- gineers at Jaguar have developed the revolutionary ClearSight Smart View, a new rear-view mirror. It turns into a screen at the flick of a switch. This gives the driver an unimpaired view of everything that is located behind the vehicle – even if the line of sight is blocked by passengers on the rear seat or by luggage. And the Audi e-tron is the first car with virtual exterior mirrors. The side-view mirrors have been replaced with two aerodynamic cameras. They transmit live images to two OLED displays in the vehicle’s interior. According to the supplier Ficosa, the field of view appears some- what wider and doesn’t have any blind spots. In the face of these advancing technologies, the question is when we will see the first 360° cockpits. Several years ago, the Virtual Urban Windscreen from Jaguar already gave us a fore- taste of a virtual all-round view: external cameras constantly sup- ply live images of the vehicle’s surroundings and use high-res- olution screens to make the A, B and C pillars transparent. If drivers start turning, look over their shoulder dur- ing overtaking, or drive up to an inter- section – real-time images are shown on the pillars of the relevant side of the vehicle to provide an unhindered view. However, the technology realises its full potential when it is connected to a cloud or using car-to-X communication. Additional information can be displayed about local attractions, shops, hotels or restaurants, free spaces in parking lots or the cheapest gas station. At the last CES Nissan presented its Invisible-to- Visible technology that takes up many of these approaches. The system can also use sensors and car-to-X communi- cation to create a precise 3D model of what is located behind a building or just around the next bend. Audi replace exterior mirrors with ca- meras. Photo: Audi AG IAA Heritage by MOTORWORLD For the first time, the Motorworld Group will be represented as a partner at the IAA Experience. To- gether with the German Associa- tion of the Automotive Industry (VDA) they have elaborated a new concept that will form part of the IAA Experience, emphasising and expanding the experience of mo- bility on the IAA show grounds in Frankfurt. The IAA Heritage by MOTORWORLD will be located di- rectly at the Torhaus entrance to the Frankfurt trade fair grounds and occupy a total hall area of over 11,000 square metres. The new format will be devoted exclu- sively to classic cars and motorcy- cles in the premium segment and to related high-end skilled trades and service providers. Andreas Dünkel, Motorworld Group Chairman, stressed, “At the IAA 2019 our new classic car section IAA Heritage by MOTOR- WORLD will create a bridge be- tween the roots and the future of mobility. Visitors may expect a special additional experience. And our exhibitors can be sure of a perfect setting for their presen- tations.” The IAA Heritage by MOTOR- WORLD emphasises the heritage of classic vehicles and enables visitors to experience it for them- selves. It is an ideal addition to the IAA concept because the link between historic and modern ve- hicles has always been one of the exhibition’s key elements. Impressum IAA 2019 Verlag: CONNEX Print & Multimedia AG Lavesstraße 3 30159 Hannover Telefon: +49 511 830936 Telefax: +49 511 56364608 E-Mail: connex@die-messe.de Internet: www.die-messe.de Auflage IVW-geprüft. Auflagengruppe: S Redaktion: Claudia Ballhause, Cyrus Salimi-Asl Verantwortlich für den Anzeigenteil: Tina Wedekind Druck: Rheinische DruckMedien GmbH, 40196 Düsseldorf MESSEJOURNAL DIE MESSE