Fruit Logistica 2019

•••9••• Innovationen Selling even more fruits and vegetables Moving location of fruit and vegetables can lead to 15 per cent sales increase, research has found The changes to the location of the fruit and vegetables within the shop, University of Warwick’s own Rootes Grocery Store, saw them being moved to closer to the store’s entrance. This decision had been made without either the aim of conducting a research experiment or to purposefully en- courage a healthier diet. Instead, the research, led by Dr Oyinlola Oyebode of Warwick Medical School, was conducted only after the researchers had heard about the changes and were keen to investigate whether they had had any effect on fruit and vegetable purchasing. Rootes Grocery StoreThe re- searchers collected data from the shop tills (from January 2012 to July 2017) to examine sales be- fore, during and after changes to the store’s layout. From the col- lected data the researchers found that after the layout changes there was an increase in the per- centage of the store’s total sales that were fruit and vegetables, both in terms of items sold and by value of total sales. They bought approximately 15 per cent more fruit and vegetables than would have been expected without the intervention. The researchers also found that the increase in fruit and vegeta- bles sales following their new location may be maintained over time – meaning that such a change may be a viable method of improving the nutritional qual- ity of the diets of young adults, at a time when there is existing evidence for a declining fruit and vegetable consumption in that age group. This suggests that a statistically significant and maintained in- crease in fruit and vegetable pur- chases by young adults can be achieved through “nudge” tech- niques and without the need for advertising or overt message campaigns. Commenting on the research Dr Oyinlola Oyebode of Warwick Medical School said: “We looked at whether a change in the lay-out of a campus super- market changed students’ pur- chasing and we found that it did. Making the fruit and vegetables more accessible increased the amount of fruit and vegetables that were purchased.” Grocery Store at the University of Warwick, UK Photo: University of Warwick NeueProdukte&Highlights Continued from page 1 UMWELTFREUNDLICHE PRODUKTE T +31 4165 624 26 | E info@desch.nl | DESCH.NL BESUCHEN SIE UNS – HALLE 1.2 STAND B-14