FRUIT_LOGISTICA_2018

••• 10••• Messewelten Asia Fruit Logistica is the premier continental trade show for fresh fruit and vegetable marketing. Photo: Richard TheemLing Photography New opportunities in Asia Fresh produce trade fair returns to Hong Kong on 5-7 September A s 2018 gets under way, so does the quest for growth in the global fresh produce business. Asia’s diverse and rapidly developing markets pre- sent some of the most exciting opportunities. Asia Fruit Logistica is a place to access those opportu- nities and expand your business in 2018. Asia’s premier continental trade show for fresh fruit and vegetable marketing returns to Hong Kong’s AsiaWorld-Expo Center on 5-7 Sep- tember – and it promises to be the biggest and best edition to date. Exhibitors are advised to register now to secure their space. Appli- cation forms can be download- ed from the Asia Fruit Logistica website and applications should be made before the 28 February deadline. More than 13,000 high-quality visitors from 76 different countries at- tended last year’s Asia Fruit Logistica. Well over three quarters of those visi- tors came from Asia, representing 20 different markets across the Asia-Pacific region. Exhibitor numbers increased by more than 150, with a total of 813 exhibi- tors from 43 different countries taking part. Feeding demand Asia Fruit Logistica’s growth reflects the exciting expansion of fresh pro- duce markets across Asia. Affluent consumers are demanding higher quality fruit and vegetables on a year- round basis and supply chain partners are rising to the challenge of delivering fresh produce to half the world’s popu- lation. Asian markets have ramped up their imports of temperate fruits such as grapes, citrus, apples and stonefruit from Southern Hemisphere supplying countries over recent years, and the trend looks set to continue in 2018. Take Chilean cherries: as of early January, the industry has already exported a re- cord volume of 150,000 tonnes in 2017/18, with several weeks of the season still to go. Almost 90 per cent of those exports have gone to Asia, where China accounts for 94 per cent of shipments. Record result But it’s not just Chilean cherry exports to China that are breaking records. The value of Australia’s fresh fruit exports exceeded the AUS$1bn-mark in the 12 months to September 2017 for the first time. The record result has been driven by citrus and table grape shipments to China, with a flow-on effect for other products and markets. Asia’s trade in tropical fruits – be it bananas or pineapples, or durian or dragon fruit – remains dominat- ed by intra-Asia trade routes, but buyers have been looking further afield to Latin America to secure more supplies. Meanwhile, newer-to-market products such as avocados, blue- berries and western pears are gaining traction in Asia as suppli- ers from Europe, North America and other parts of the world step up marketing efforts to build de- mand among consumers not pre- viously exposed to these prod- ucts. Dynamicmarket With such dynamic market devel- opment, a world of opportunity awaits exhibitors and visitors at Asia Fruit Lo- gistica 2018. For more information on Asia Fruit Logistica and the opportuni- ties it offers your business, visit the Asia Fruit Logistica team at Fruit Logistica in Berlin in Hall 26, Booth D-01. Background Last year, Asia Fruit Logistica attracted more than 13,000 trade visitors from 76 different countries pouring through the doors of AsiaWorld-Expo in Hong Kong. Some 70 per cent of visitors came from Asia, with 20 different markets across the Asia-Pacific region represented. The main origins in terms of visitors were China, Hong Kong, India, Taiwan, Korea, Malaysia, Indonesia, Singapore, New Zealand, Japan and Australia. The Asiafruit Congress celebrates its 20th Anniversary in 2018. Photo: Messe Berlin GmbH Direktvermarktung am Bodensee Mit dem neuen Messe-Bereich „Mein Hofladen“ rückt die Frucht- welt Bodensee die Direktvermark- tung in den Mittelpunkt. Vom 23. bis 25. Februar 2018 präsentieren in dem Themenbereich rund 20 Aussteller ihr Angebot zu Laden- bau, Automaten und Produkten für den Hofladen, teilt die Messe Friedrichshafen mit. „Die direkte Vermarktung eigen- erzeugter Produkte ist im Laufe der letzten Jahre für viele land- wirtschaftliche Betriebe zu einem wichtigen zweiten Standbein geworden und die Nachfrage zu diesem Thema ist deutlich gestie- gen“, sagt Projektleiterin Petra Rathgeber. „Wir haben alle Aus- steller im Bereich Direktvermark- tung auf einer Fläche in Halle B4 konzentriert und bieten darüber hinaus spannende Vorträge dazu an.“ Ein weiteres Standbein ist das Themengebiet „Urlaub auf dem Bauernhof“, mit dem sich ei- ne ganze Vortagsreihe am Messe- Samstag beschäftigt. Insgesamt informieren rund 370 Aussteller zu Erwerbsobstbau, Destillation und Agrartechnik. Das fachliche Highlight der Messe stellen die 38. Bodensee-Obstbautage dar. Hier stehen vor allem Vorträge im Mit- telpunkt, die sich mit dem Schutz der Kulturen vor unerwünschten Witterungseinflüssen und Vorsor- gemaßnahmen für die wirtschaft- liche Sicherheit der Unternehmen befassen. Impressum FRUIT LOGISTICA 2018 Verlag: CONNEX Print & Multimedia AG Große Packhofstraße 27/28 30159 Hannover Telefon: +49 511 830936 Telefax: +49 511 56364608 E-Mail: connex@die-messe.de Internet: www.die-messe.de Auflage IVW-geprüft. Auflagengruppe: E Redaktion: Martin Braun Verantwortlich für den Anzeigenteil: Tina Wedekind Druck: Berliner Zeitungsdruck GmbH, 10365 Berlin MESSEJOURNAL DIE MESSE

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