Expo Real 2018

•••2••• Messewelten Online versus offline? Central heading “omnichannel retailing” at Grand Plaza T he possibilities offered by smartphones and tablets have fundamentally changed the world of retail trading. Customers are no longer dependent on just the stationary trade, they must now be addressed through many dif- ferent channels. “Omnichannel retailing” is the central heading in the conference programme of Grand Plaza. Online versus offline? – No. “For trade, an intelligently integrated approach to customers is the or- der of the day – and this through the most diverse channels”, ex- plains Claudia Boymanns, Exhibi- tion Director of Expo Real. “‘Omnichannel retailing’ is there- fore the central heading that pioneers and experts will be speaking about in the confer- ence programme of Grand Plaza.” Among the experts is Martin Wild: in his keynote, he will show how robots will in future be leading shoppers to the desired store or the right shelves, how augment- ed and virtual reality are changing the shopping experience and how artificial intelligence can optimize the approach to the customer. The ideal way to the customer In the discussion group “Which way to the customer, please? Re- tailing is looking for the ideal way to the consumer”, Martin Wild – with other speakers including Christine Hager and Gerrit Egg – will be looking more precisely at the challenges for trading and commercial property. Further top- ics in the Forum of Grand Plaza are new concepts and business models in trade, the changed role of shopping centers (“From sup- pliers to seducers”) and how com- mercial property can contribute to neighbourhood development. Special show “Retailing rethought” While discussions are certainly helpful, some matters inevitably remain abstract. Which is why Ex- po Real has set up a special show at Grand Plaza entitled “Retailing rethought”. Here, the digital pos- sibilities addressed in the discus- sions are shown in purely prac- tical terms. With these digitally supported concepts, the retail trade wishes to approach each customer specifically and offer a solution that’s tailor-made for him or her. On 500 square metres, Grand Plaza in Hall C2 is designed like a marketplace. Here trade and its partners meet up, all involved can inform themselves, exchange views, also find something to eat and drink – just about everything that traditional marketplaces have to offer. Grand Plaza, the network for trade and its part- ners, is going into its third edition at Expo Real in 2018. Grand Plaza in Hall C2 is the platform for trade and all those involved in trading and commercial property Photo: Messe München PROVADA FUTURE for innovators and fast movers and for startups and grown-ups. We provide a platform for trends and innovations with an impact on the construction and property sector. PROVADA FUTURE partners bring relevant innovations, research and trends to the attention of the general public. We connect innovators and fast movers and startups and grownups. It connects tech and the property world. JOIN US at the PROVADA FUTURE startup battle if you are a startup or if you know a startup that offers THE solution for the Real Estate Industry. PROVADA FUTURE offers a platform to 20 (international) startups. This year we organise the STARTUP Battle for the second time, in which a professional jury have a voice. The aim is to enrich PROVADA FUTURE with the most relevant, but also surprising newcomers Why register? • Place at PROVADA FUTURE • Win the PROVADA PropTech Award • Promotion for your startup BATTLE DAY IS 5 February, so pick your battle and subscribe at Anzeige