Eurobike 2019

•••9••• Messewelten Micromobility is the growing focus on Eurobike Tradeshow 2019. Photo: Deutsche Messe AG Big focus on micromobility New exhibitors show their small electric vehicles in Hall A1 T he multi-billion-dollar micromobility business continues to roll onwards with a wide range of solutions for urban users, industry and the retail trade. Es- tablished forms of urban mobility – such as bicycles – but also new mobility solutions and trends – such as e-scooters and innovative digital products – are increasingly gaining greater prominence at Eu- robike. Tomorrow starts here and now The Center for Future Mobility at business consultants McKinsey estimates the global 2030 market potential for micromobility at 300 to 500 billion US dollars. Accord- ing to McKinsey, stakeholders have already invested nearly six billion US dollars in start-ups in the micromobility sector. Among the micromobility start-ups, in particu- lar companies offering scooters and bike sharing, are several uni- corn companies with a current val- uation of one billion US dollars or more. Legalisation of e-scooters is currently high on the political agen- da in Germany. The Federal Ministry of Transport and Digital Infrastructure has recently drawn up new regulation for small electric vehicles that now only needs to be passed by the Upper House of the German Parliament (Bundesrat). “Micromobility, in the form of e-scoot- ers, has enormous potential for the fu- ture. Together with public transport, it is another real alternative to the car. It is ideal for the last mile of the subway or the commuter train, or for the distance from the bus stop to the house or to work. As such, we are paving the way for future mobility and simultaneously ensuring safety on our roads,” says An- dreas Scheuer, Federal Minister of Trans- port and Digital Infrastructure. Stefan Reisinger, Head of Eurobike and responsible for bike, micromobility and outdoor at Messe Friedrichshafen com- ments: “Around 60 per cent of all car journeys are under eight kilometres. This is where bikes, e-bikes and increas- ingly small electric vehicles represent an alternative which is not only more sus- tainable, but also a faster way of reach- ing a destination. Under the micromo- bility heading, mobility solutions are becoming increasingly connected and seamless. In the digital age, city dwellers will use just one single smartphone app and decide according to the situation, the weather and their requirements, wheth- er to use an e-scooter, a bike sharing scheme, public transport or car sharing. Urban mobility in the future will mean that people will no longer define themselves as cyclists, driv- ers, or public transport users, but instead decide spontaneously, ac- cording to the situation, which form of transport best fits their requirements – or maybe even just which form offers them the most enjoyment. This development will also be reflected more clearly in the future at Eurobike, as the lead- ing international trade show for bikes and all bike-related matters. Moreover, innovations in the tradi- tional bike and e-bike sectors are increasingly influenced by digital developments.” “For 2019, we have numerous new exhibitors for this special ar- ea from the small electric vehicle sector as well as players from the automotive industry and platform providers. Our decision last year to bring mobility themes together at a central location is making waves be- yond the traditional boundaries of the bike industry,” explains Eurobike Project Manager Dirk Heidrich. The Eurobike motto is: tomorrow starts here and now. “Bike retailers, distributors, manufacturers and other market players want to understand what the future holds for the market. Anyone who wants to know what will be the themes shaping the agenda beyond their immediate business en- vironment, is in the right place at Eu- robike,” says Head of Eurobike Stefan Reisinger. Hall A1 is dedicated to new forms of ur- ban mobility. Photo: Renault New: Show ASEAN- BIKE in Thailand There’s a new addition to the Eu- robike family. From 3-5 October, 2019, the leading international trade show is holding a partner show – “ASEANBIKE powered by Eurobike” in Bangkok, Thailand’s capital city. The show is based at the IM- PACT Exhibition and Convention Center and held in partnership with experienced Thai trade fair organiser N.C.C. Exhibition Or- ganizer (NEO), who has over ten years of experience of organising the “International Bangkok Bike” trade show in Thailand. Messe Friedrichshafen, the trade show experts from Lake Con- stance, Germany has designed this new event as a B2B2C plat- form for the South-East Asian market. “The Association of South-East Asian Nations (ASEAN) region is a promising future market as the number of production sites are continually expanding. In addi- tion to the growing production of bicycles and components in the South-East Asian region, in- comes and the standard of living are increasing, as is the demand for high-quality bikes. We see great potential here, both at sourcing and OEM levels, and as a future market” explains Stefan Reisinger, Head of Euro- bike. Impressum EUROBIKE 2019 Verlag: CONNEX Print & Multimedia AG Große Packhofstraße 27/28 30159 Hannover Telefon: +49 511 830936 Telefax: +49 511 56364608 E-Mail: connex@die-messe.de Internet: www.die-messe.de Auflage IVW-geprüft. Auflagengruppe: C Redaktion: Claudia Ballhause Verantwortlich für den Anzeigenteil: Tina Wedekind Druck: Druckzentrum Neckar-Alb, 72764 Reutlingen MESSEJOURNAL DIE MESSE