Biofach 2021

•••5••• Messewelten Anuga 2021 well-positioned: Positive registration figures after early bird phase T he world’s largest trade fair for food and beverages with a hybrid format for the first time - digital Anuga@home to enhance the physical platform Ten months before the event be- gins, very good registration fig- ures have been recorded for the coming Anuga in Cologne from 9 to 13 October 2021. After the expiry of the early bird phase, the largest trade fair for food and beverages worldwide has already recorded a similar num- ber of bookings as for the pre- vious event. For the successful Anuga concept “10 trade shows under one roof” this means that eight of the ten trade shows are already completely fully booked now. More applications have been currently received than can be accommodated on the surfac- es available. Overall, exhibitors from 83 countries have registered so far. Furthermore, Anuga 2021 is treading new paths and will be staged as a hybrid format for the first time. Accordingly, the usual physical trade fair will be addition- ally enhanced by the digital ele- ment Anuga@home. This format ensures that industry participants from around the world – exhibi- tors, trade visitors and the trade press – can exchange ideas live in Cologne or digitally via a newly developed platform and inform themselves about important in- dustry topics.” The concrete form will evolve over the next months. “These developments are making us feel very positive and confirm the central significance Anuga plays as the international industry meeting point of the year for the food and beverage industry. The current coverage on the vaccina- tions is also giving us confidence that Anuga will take place in a physical form in 2021. Naturally, we will continue to anticipate all eventualities and will plan the trade fair under Corona condi- tions with the aid of our hygiene and safety concept #B-safe4Busi- ness, i.e. aisles double the width and minimum distances of 1.5 m. Even if the coming Anuga will no doubt take on a slightly differ- ent appearance compared to the previous years, the good book- ing status is proving that the in- dustry wants a physical trade fair and that the need for a personal exchange and the desire for prod- uct innovations is greater than ev- er. A digital format is important, can however at the most consti- tute an enhancement rather than an adequate replacement,” ex- plained Stefanie Mauritz, Director Anuga. Anuga in Cologne from 9 to 13 October 2021 Foto: Koelnmesse represents producers of natural raw materials worldwide. We are the representatives in Europe for you and work from here as a sales office. We establish the contacts to our partners out of conviction. We are the link between producers and European importers. In our more than 20-year company history, we developed crisis-stable and reliable connections in the field of food raw materials. In recent years, raw materials for the cosmetics and animal feed industries have been added. All products are originated from companies that work exclusively with us. Compliance with the qualitative and social standards is a prerequisite. The transparency with our national and international partners is the distinguishing feature of Anabela Foods. It is the best prerequisite for trust and success. This is the basis of our work. Lecithin Oils Rice Glycerin Wax Dried fruits Sugar Seeds info@anabelafoods.de T +49 40 64 42 27 33 www.anabelafoods.de