BAU 2021

•••5••• Messewelten Great response from the sector R+T digital already with 135 national and international exhibitors R +T digital already with 135 na- tional and international exhibi- tors / Usual high level of entries for the Innovation Award From 22 to 25 February 2021, ex- hibitors at R+T digital will have the opportunity to present their newly developed products to the world- wide R+T network – and all the content will remain available even after the live event until R+T 2022. This virtual sector meeting place with digital trade fair stands, ex- hibitor forums and a large confer- ence programme provides many new opportunities for the partici- pants. This is precisely the concept that has convinced many exhibi- tors at the world’s leading trade fair for roller shutters, doors/gates and sun protection systems. Thus, 135 exhibitors from 19 countries, including 80 international compa- nies, have already registered for R+T digital in February 2021. “In order to ensure the success of our digital market platform, it is essen- tial that the exhibitors find their wishes reflected in our concept and are willing to support us on this path. The positive feedback from the sector within such a short time encourages us all the more and shows that, with R+T digital in 2021, we have touched the right nerve,” says Sebastian Schmid, De- partment Director Technology. Dr. Theresa Schöne, Marketing Manager at heroal, confirms the concept of R+T digital: “Our partic- ipation in R+T – whether as a face- to-face event or in digital form – was never in any doubt. As an im- portant sector meeting place, R+T provides us with the ideal opportu- nity to present new approaches re- garding our product portfolio and our range of services. As a solution provider in the field of sun protec- tion, we look forward to present- ing innovations from this product range in February 2021, and to ex- changing ideas and opinions with our customers and other interest- ed persons.” Helmut Friedrich, Managing Direc- tor of ASO GmbH Antriebs- und Steuerungstechnik, is also con- vinced by the concept of R+T digi- tal: “In our view as a component manufacturer, the significance of R+T has great weight even on the digital level, so the participation of ASO Safety Solutions is self-ev- ident. The real-time perception of current market developments and, equally, of our novelties, should not wait.” This view is also shared by Chris- tian Dietl, Head of Technology (Germany, Austria, Switzerland) at Deceuninck Deutschland: “Our new product PROtex 2.0 is now available. We therefore do not want to wait until R+T 2022 in order to present it to a broad public. We want to show our presence at R+T digital and maintain relations with our regular customers, but also to specifically make new contacts.” Sully Briskomatis, Marketing & Communication Manager at the Italian outdoor equipment manu- facturer Corradi, also stresses the importance of the world’s lead- ing trade fair: “R+T has always been one of the most important international trade fairs, and we are confident that the digital edi- tion will also provide us with new inspiration. This past year has im- posed new challenges on all of us and made us change our thinking, so we therefore believe that peo- ple are ready for a digital trade fair and will be able to benefit from the numerous opportunities pre- sented by the new technologies.” Large number of registrations for the R+T Innovation Award The entry phase for the R+T Inno- vation Award was concluded at the end of October. This will be the centrepiece at R+T digital. On the first live day, 22 February 2021, the jury will make the final judge- ment on the winners, who will be presented with the award in an exclusive prize-giving ceremony in the evening. Altogether, around 100 entries were accepted from 13 countries for the pre-judgement in all eleven product categories. The entries are thus on a very high lev- el – as has been the case in the pre- vious awards. Sebastian Schmid is delighted with the response from the sector: “The number of appli- cants shows the need in the sector for companies to be able to pre- sent their developed innovations to the specialist public already in February 2021. For this reason, the presentation of the R+T Innovation Award will be the central focus of the concept of the digital event.” The pre-judgement will take place at the beginning of December, in which the entries will be viewed by the specialist jury and the prod- uct nominations will be decided. For the first time with this award, several prize winners will be hon- oured for each category. R+T 2022 will be in Stuttgart again Foto: Messe Stuttgart R+T 2021 goes digital. Foto: Messe Stuttgart