Anuga 2019

•••6••• Messewelten W hat is coming, what is stay- ing and what is new? Whether vegetarian and vegan, gluten and lactose-free, super- foods or ready-to-go products – there is something for all needs. Around 7,400 exhibitors from 100 countries are using the world‘s most important industry meeting for the food and beverage indus- try to present their latest trends and innovations. Halal and Kosher Food are Trend The following trends will play a key role at Anuga 2019 (Source: In- nova Market Insights). Functional and free from prod- ucts: “Free-from” is becoming an increasingly more popular catego- ry. In 2018, 23 per cent of all new foods carried a “free-from” no- tice. Gluten-free products stand out within this group. In 2018, 58 per cent of all free-from prod- ucts were gluten-free products, whereby vegan products with an average annual increase of 30 per cent since 2014. Halal Food: Halal-certified food that corresponds to the Islamic dietary rules, is gaining signifi- cance. The introduction of new halal products lies at a stable av- erage annual growth of 10.7 per cent worldwide. Kosher Products: The demand for kosher products is increasingly strongly. The distribution of these foodstuffs, which correspond with the Jewish dietary rules, is increasing according to data pro- vided by Innova Market Insights on product introductions. In 2018, 33 per cent of the kosher prod- ucts were also gluten-free, 25 per cent were free of genetic modifi- cations and 22 per cent carried a „without additives and preserva- tives“ notice. Non-GMO Products: In 2018, over 5 per cent of the newly intro- duced products worldwide car- ried a „non-GMO“ notice, which corresponds to an average an- nual growth of 14 per cent since 2014. Over the past years, North America has taken over from Eu- rope as the leading market region for „non-GMO“ notices. Growth has also been recorded in Latin America. Organic Products: The percentage of new products that fall under the organic segment grew from 8.8 per cent of the new introduc- tions in 2014 up to 10.5 per cent in 2018. In Europe with an average annual growth of 15.5 per cent the share of organic seals among the newly introduced European food- stuffs is even more significant (annual overall growth 2014-2018). The fastest growing category is “Snacks” with an average annual growth of 18.6 per cent. Products with protected desig- nation of origin: The interest in and awareness about the origin of their foodstuffs is being ex- pressed by the fact that the con- sumers want to know how their food is produced, where exactly it comes from and which quality the ingredients have. Ready-to-eat Products: Tradition- al meal times and situations are becoming less and less common and the consumers are looking for fast, convenient and yet nev- ertheless healthy solutions that suit their busy lifestyles better. In 2018, one of four ready-made meals and to-go products were gluten-free, which corresponds to an average annual growth of 37.2 per cent . Superfoods: Foodstuffs that are of especially favourable nutri- tional value can be classified as superfoods. Foodstuffs that are marketed as superfoods, has re- corded an average annual growth of 12 per cent (annual overall growth 2014-2018). The overall penetration of this category lies in the section grains and primeval grains Products based on fair trade: Fair- trade focuses on the internation- al development, social equity and fair economic profits. Although it is still a niche market, less than 1 per cent of all newly introduced foodstuffs displayed a „Fairtrade“ notice, these recorded a stable average annual growth of 6 per cent. Sweets and hot drinks are the two main categories. 11 Themes set the trend at Anuga 2019 Free-from Products, Superfoods, Organic Products and Kosher Food are gaining importance Superfood is one of the 11 Trend themes at Anuga. Photo: jwlez on Unsplash Surfen Sie auf der Erfolgswelle. Mit der Nr.1 bei Milch Snacks HallE: 5.1 Stand: A 037 & HallE: 10.1 Stand: D 038 TSC, The Chilled Snack Company, agiert als wachstumsorientiertes Unternehmen weltweit. TSC ist absoluter Spezialist für gekühlte Milch Snacks und haltbare Kuchen Snacks sowie deren gesamte Produktentwicklung, Produktion und Vermarktung. www.milksnack.com