3 January 2019
Younger, C-suite show participants are also more likely to require trade shows to become more entertaining, while still enabling them to meet their business needs. These are some of the core findings of the 2018/19 Global Visitor Insights Study, jointly conducted by UFI – the Global Association of the Exhibition Industry, and event research specialists Explori, that has now been released.
Based on a combination of the unique global UFI network and the global reach of the Explori customer and research base, the 2018/19 Global Visitor Insights provides the largest ever global insight into exhibition visitors. The study is based on the analysis of more than 13,000 responses from trade show visitors, combined with in-depth interviews with 29 event directors and senior marketers.
A summary of the research is available free of charge at https://www.ufi.org/research.
https://www.ufi.org/
New study “Global Visitor Insights” published
According to a new Global Visitor Insights study, trade show visitors globally are reporting a stable overall satisfaction with the shows they attend – but at the same time, between 22 and 27 per cent of show visitors from mature markets feel that shows are "getting worse".
 Photo: UFIA summary of the research is available free of charge at the UFI website. |
Based on a combination of the unique global UFI network and the global reach of the Explori customer and research base, the 2018/19 Global Visitor Insights provides the largest ever global insight into exhibition visitors. The study is based on the analysis of more than 13,000 responses from trade show visitors, combined with in-depth interviews with 29 event directors and senior marketers.
A summary of the research is available free of charge at https://www.ufi.org/research.
https://www.ufi.org/
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