24 September 2020 
3 April 2018

Messe Frankfurt sets up UK subsidiary

Messe Frankfurt further expands its international network: With the acquisition of Forest Exhibitions Ltd, the Group now has its own subsidiary in the United Kingdom. The acquisition of Forest Exhibitions Ltd is also linked with the 100 per cent acquisition of Automechanika Birmingham.

Photo: Automechanika BirminghamPhoto: Automechanika Birmingham
Messe Frankfurt’s acquisition of Forest Exhibitions Ltd is also linked with the 100 per cent acquisition of Automechanika Birmingham, which will take place on 5-7 June, 2018.
The previous owner of Forest Exhibitions Ltd, Rob Sherwood, who has represented Messe Frankfurt in the UK since 2008 with his company Sherwood Event Services Ltd, had organised Automechanika Birmingham for the first time in 2016 – with over 500 exhibitors on a net exhibition space of 10,000 square metres. The following year’s event recorded an increase in exhibitor figures and exhibition space, with 844 companies showcasing their products and services to over 12,000 visitors on a net exhibition space of over 17,000 square metres.

Last year, Automechanika Birmingham won four awards in its sector, including “Best Trade Show”, during the renowned high-profile AEO Awards. Detlef Braun, the member of the Executive Board of Messe Frankfurt responsible for the Mobility & Logistics business field, which includes the Automechanika trade fair brand with 17 events in 15 countries, commented: “With our subsidiary in the United Kingdom, we aim to continue helping Automechanika Birmingham go from strength to strength.”

The former Event Director of Forest Exhibitions Ltd, Simon Albert, is to be Managing Director of the new Messe Frankfurt subsidiary and is “proud to be part of one of the largest trade fair companies in the world and to contribute to its success from the UK”. In this position, he succeeds Rob Sherwood, who will continue to represent Messe Frankfurt in international sales with his company Sherwood Event Services Ltd.



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5 September 2019

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3 April 2019

Messe Frankfurt is renovating Hall 6

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3 April 2019

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1 March 2019

Messe Frankfurt develops international B2B marketplace

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1 February 2019

Messe Frankfurt to force electromobility

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31 October 2018

Messe Frankfurt’s Hall 12 officially opened

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2 May 2018

Messe Frankfurt establishes Digital Advisory Board

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2 March 2018

Messe Frankfurt acquires trade fairs in Thailand

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31 January 2018

Messe Frankfurt acquires a majority holding in Dubai

Messe Frankfurt has acquired a majority holding in Middle East Cleaning Technology Week in Dubai, further strengthening its position in the Middle East, one of the fastest growing regions of the world. The fair and exhibition company will organise the event in cooperation with VIS Exhibition and conferences, Dubai. (more…)


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