24 September 2020 
 
3 April 2018

Messe Frankfurt sets up UK subsidiary

Messe Frankfurt further expands its international network: With the acquisition of Forest Exhibitions Ltd, the Group now has its own subsidiary in the United Kingdom. The acquisition of Forest Exhibitions Ltd is also linked with the 100 per cent acquisition of Automechanika Birmingham.

Photo: Automechanika BirminghamPhoto: Automechanika Birmingham
Messe Frankfurt’s acquisition of Forest Exhibitions Ltd is also linked with the 100 per cent acquisition of Automechanika Birmingham, which will take place on 5-7 June, 2018.
The previous owner of Forest Exhibitions Ltd, Rob Sherwood, who has represented Messe Frankfurt in the UK since 2008 with his company Sherwood Event Services Ltd, had organised Automechanika Birmingham for the first time in 2016 – with over 500 exhibitors on a net exhibition space of 10,000 square metres. The following year’s event recorded an increase in exhibitor figures and exhibition space, with 844 companies showcasing their products and services to over 12,000 visitors on a net exhibition space of over 17,000 square metres.

Last year, Automechanika Birmingham won four awards in its sector, including “Best Trade Show”, during the renowned high-profile AEO Awards. Detlef Braun, the member of the Executive Board of Messe Frankfurt responsible for the Mobility & Logistics business field, which includes the Automechanika trade fair brand with 17 events in 15 countries, commented: “With our subsidiary in the United Kingdom, we aim to continue helping Automechanika Birmingham go from strength to strength.”

The former Event Director of Forest Exhibitions Ltd, Simon Albert, is to be Managing Director of the new Messe Frankfurt subsidiary and is “proud to be part of one of the largest trade fair companies in the world and to contribute to its success from the UK”. In this position, he succeeds Rob Sherwood, who will continue to represent Messe Frankfurt in international sales with his company Sherwood Event Services Ltd.

https://www.automechanika-birmingham.com/

 


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