2 May 2018
The new Digital Advisory Board includes exhibitors from a wide range of industries as well as representatives from Messe Frankfurt's Digital Business unit. The objective consists of better understanding the needs of exhibitors with regard to digital offerings and providing visitors with improved digital trade fair support by specifically working on new ideas and innovations.
The board will meet twice a year. The agenda of the Digital Advisory Board's first meeting included the future expectations of trade fair visitors, digital marketing surrounding trade fairs and an assessment of Messe Frankfurt's digital innovations.
https://www.messefrankfurt.com
Messe Frankfurt establishes Digital Advisory Board
Messe Frankfurt has set up a Digital Advisory Board to oversee its digital activities. With this step, the company is seeking to engage with its customers more intensively regarding the digital transformation of marketing in the trade fair industry and the evolution that this entails for the trade fairs themselves.
 Photo: Messe Frankfurt GmbH / Marc JacqueminMesse Frankfurt has set up a new Digital Advisory Board, in order to better understand the needs of exhibitors with regard to digital offerings. |
The board will meet twice a year. The agenda of the Digital Advisory Board's first meeting included the future expectations of trade fair visitors, digital marketing surrounding trade fairs and an assessment of Messe Frankfurt's digital innovations.
https://www.messefrankfurt.com
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