28 October 2020 
3 September 2018

Messe Düsseldorf: new alliance in Colombia

New partnership in Colombia: the Messe Düsseldorf Group will hold a 50 per cent stake in Meditech Colombia (Bogota) via its subsidiary Messe Düsseldorf North America (Chicago), become involved in organizing the event and accelerate its marketing using its worldwide network of 75 overseas branches and 12 affiliated and subsidiary companies spread over 139.

Photo: AltaGamba @altagamba on UnsplashPhoto: AltaGamba @altagamba on Unsplash
In Bogota, Colombia, Meditech takes place every two years. This year, Meditech received over 10,000 visitors.
“The Colombian medical technology market is experiencing one of the strongest growth rates in Spanish speaking Latin America, and Meditech constitutes one of the most important healthcare trade fairs here. In terms of strategy, it is important that we show our colours in this market by flying the MEDICAlliance flag”, stated Horst Giesen, Global Portfolio Director for Health & Medical Technologies at Messe Düsseldorf, thereby stressing the significance of this new commitment. The sales volume for the Colombian market for medical technology amounts to 1.3 billion US dollars and is expected to grow by at least 20 per cent before 2019, with an import quota of 80 per cent (Source: gtai).

Roberto Vergara, International Business Director at Corferias, is also delighted to conclude the contract: “Messe Düsseldorf is one of the biggest international trade fair organizers in the world. Signing this alliance contract helps us (Meditech) to attain an international profile which extends beyond Latin America and traverses countries, as well as attracting many more exhibitors to Meditech who would be interested in this emergent market”. Of the 300 exhibitors that took part in Meditech 2018, 40 per cent were international bookings. Robert Vergara also believes that increased participation from international exhibitors at Meditech will make the event even better for the specialist audience in the future.

Meditech takes place at the trade fair hall in Bogota every two years. Corferias owns the trade fair premises. This year, Meditech received over 10,000 visitors. Meditech orients its events towards its target audience, which is constituted of medical professionals and managers from healthcare facilities, alongside a professional audience from the science and policy sector and service providers for the healthcare industry.



More news about "Messe Düsseldorf":

2 May 2019

Akiko Ohara heads Messe Düsseldorf Japan

As new General Manager, Akiko Ohara (50) heads Messe Düsseldorf Japan Ltd, where she will have the overall strategic and operational responsibility for Messe Düsseldorf’s subsidiary in Tokyo. She is the first woman at the highest management level of an international subsidiary of Messe Düsseldorf. (more…)

1 March 2019

Messe Düsseldorf expands into Egypt

Trade fairs as stimulants for growth markets: This was the topic discussed by Werner M. Dornscheidt, Chief Executive Officer of Messe Düsseldorf, and Amr Nassar, Minister of Trade and Industry of the Arab Republic of Egypt, when they met in Cairo. In December this year Messe Düsseldorf will be organising pacprocess Middle East Africa (MEA) for the first time. (more…)

21 September 2020

MEDICA and COMPAMED 2020 to be launched as ‘virtual.MEDICA’ and ‘virtual.COMPAMED’

MEDICA 2020 and COMPAMED 2020, the world-leading information and communication platforms for the medical technology industry and supplier industry for the medical technology industry, will take place entirely online from 16 to 19 November. Within the framework of 'virtual.MEDICA' and 'virtual.COMPAMED', decision-makers from all sectors of the healthcare industry can then expect a comprehensive range of products and services at virtual.MEDICA.de and virtual.COMPAMED.de consisting of three focal areas: The Conference Area (conference and forum program), the Exhibition Space (for exhibitors and product innovations) and the Networking Plaza (networking/ matchmaking). The next events, MEDICA 2021 and COMPAMED 2021, will be held as a hybrid event next year. The hybrid concept consists of combining live platforms for professional visitors to the Düsseldorf trade fair centre and digital offers. (more…)

15 September 2020

CARAVAN SALON 2020: Passionate Event Charted for Success

107,000 people visited the first major trade fair after the lockdown / Highly satisfied exhibitors with very good sales result (more…)

19 June 2020

MEDICA + COMPAMED 2020: The Coronavirus has grabbed the world’s attention and increased the focus on good healthcare and modern equipment

Globally, no sector has been placed under the magnifying glass more than the healthcare sector due to the Corona pandemic. Hospitals, outpatient clinics, practice-based physicians and care facilities have experienced a sudden increased demand for medical and laboratory technology, a wide variety of medical products, digital health applications and, most of all, personal protective equipment. Under these conditions, the plans for the world’s biggest medical trade fair MEDICA 2020 and the number one trade fair for suppliers of the medical technology industry, COMPAMED 2020, held in parallel, are revving up to full throttle. Both events will take place from 16 to 19 November in Düsseldorf – closely interlinked with extensive digital offers and services. (more…)

19 June 2020

CARAVAN SALON Düsseldorf can take place

Trade fairs are not categorised as major events:


8 May 2020

CARAVAN SALON Düsseldorf rescheduled: 5 – 13 September 2020

The effects of Coronavirus Covid-19 and the joint decision taken by the German Governmentand the German states to prohibit major events until 31August 2020 as a matter of principle, also have an impact on CARAVAN SALON 2020, which was scheduled to start on 28 August. Messe Düsseldorf, together with the Caravaning Industrie Verband(CIVD), hasdecided to postpone the start of the fair by one week.The Press and Trade Visitor Day will thus take place on 4 September. CARAVAN SALON will open its doors to the public from 5 to 13 September. (more…)

23 April 2019

“Bright World of Metals” with more than 2,100 exhibitors

Some 2,100 exhibitors from all over the world will be showcasing their achievements at the "Bright World of Metals" - the leading international trade fairs for foundry and metallurgical technology GIFA, METEC, THERMPROCESS and NEWCAST from 25-29 June, 2019. (more…)

27 March 2019

2,000 exhibitors at Düsseldorf’s trade fair quartet

In June 2019, Düsseldorf turns into the hotspot for international foundry and metallurgy technology: Some 2,000 international exhibitors will take part in the world’s leading trade fairs GIFA, METEC, THERMPROCESS and NEWCAST from June 25 to 29. (more…)


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