28 October 2020 
 
3 September 2018

Messe Düsseldorf: new alliance in Colombia

New partnership in Colombia: the Messe Düsseldorf Group will hold a 50 per cent stake in Meditech Colombia (Bogota) via its subsidiary Messe Düsseldorf North America (Chicago), become involved in organizing the event and accelerate its marketing using its worldwide network of 75 overseas branches and 12 affiliated and subsidiary companies spread over 139.

Photo: AltaGamba @altagamba on UnsplashPhoto: AltaGamba @altagamba on Unsplash
In Bogota, Colombia, Meditech takes place every two years. This year, Meditech received over 10,000 visitors.
“The Colombian medical technology market is experiencing one of the strongest growth rates in Spanish speaking Latin America, and Meditech constitutes one of the most important healthcare trade fairs here. In terms of strategy, it is important that we show our colours in this market by flying the MEDICAlliance flag”, stated Horst Giesen, Global Portfolio Director for Health & Medical Technologies at Messe Düsseldorf, thereby stressing the significance of this new commitment. The sales volume for the Colombian market for medical technology amounts to 1.3 billion US dollars and is expected to grow by at least 20 per cent before 2019, with an import quota of 80 per cent (Source: gtai).

Roberto Vergara, International Business Director at Corferias, is also delighted to conclude the contract: “Messe Düsseldorf is one of the biggest international trade fair organizers in the world. Signing this alliance contract helps us (Meditech) to attain an international profile which extends beyond Latin America and traverses countries, as well as attracting many more exhibitors to Meditech who would be interested in this emergent market”. Of the 300 exhibitors that took part in Meditech 2018, 40 per cent were international bookings. Robert Vergara also believes that increased participation from international exhibitors at Meditech will make the event even better for the specialist audience in the future.

Meditech takes place at the trade fair hall in Bogota every two years. Corferias owns the trade fair premises. This year, Meditech received over 10,000 visitors. Meditech orients its events towards its target audience, which is constituted of medical professionals and managers from healthcare facilities, alongside a professional audience from the science and policy sector and service providers for the healthcare industry.

https://feriameditech.com/?i=2
http://www.medicalliance.global/
https://www.messe-duesseldorf.com/

 

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