20 April 2024 
 
8 October 2019

ITE Group rebrands to Hyve Group

On 20th September 2019 the ITE Group announced its change of name and new brand identity: Hyve Group plc. The rebrand reflects the evolution of the Group's business resulting from its Transformation and Growth programme (TAG) announced in May 2017 and now nearing completion.

Photo: Hyve GroupPhoto: Hyve Group
Hyve organises 120 events in 14 countries.
According to Hyve Group, the Group's vision, enabled through the TAG programme, is to create the world's leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for customers.

Through the TAG investment Hyve has built a dynamic scalable platform, improved processes and enhanced systems, completed the acquisitions of Ascential Events and Mining Indaba, as well as the disposal or closure of over 150 events. These significant developments have led to the creation of a stronger and more diversified portfolio, with a focus on market-leading events.

Mark Shashoua, CEO of Hyve Group, said on September 20th: "Today, we launch our new brand identity, Hyve, to move us into the future, with a clear vision, well defined strategy and a renewed energy. We have transformed the Group into a next generation global events business, and our new name is a better reflection of who we are now and captures our ambitions for our future.

Since taking the helm in 2016, the Group has fundamentally changed from a portfolio of decentralised, emerging markets events into a global business, focused on running market-leading events, wherever they may be in the world.

We are now in a better position than ever before. Following four years of decline, FY18 was the second consecutive year of like-for-like growth, including double-digit growth from our Top 10 events, and was the first year of growth in both volume and yield since 2014.
As Hyve, we are on a mission to deliver unmissable events. We believe our model gives us a distinctive competitive edge as customer needs evolve and we aspire to set the standard for our industry."

Hyve is hosting more than 120 events worldwide in 14 countries, including for example Africa Oil Week, WordFood Moscow, Public Health in Ukraine and Times Glitter Mumbai.

https://hyve.group/

 

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