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2 May 2018

Easyfairs acquires Made in Asia and Retro Made in Asia

Multinational event organiser and venue manager Easyfairs has acquired the Belgium-based fan and pop culture events Made in Asia and Retro Made in Asia. These two events, taking place in Brussels and Namur, further strengthen Easyfairs Heroes network and its leadership of this market segment in continental Europe.

Photo: EasyfairsPhoto: Easyfairs
At Namur expo in Belgium, Retro Made in Asia unites more than 17,000 fans each year during the first weekend of October.
Easyfairs currently organises more than 10 events in Europe under the “Heroes” brand, ranging from Spain to Sweden. With these two new events focused on the world of manga and Asian pop culture for the Belgian market, Heroes now brings together over 165,000 fans and more than 900 exhibitors during its four annual Belgian events (FACTS Spring, FACTS Fall, Made in Asia and Retro Made in Asia).

Made in Asia (MIA) is the leading Japanese pop culture convention in Belgium and welcomed more than 70,000 visitors during its last edition in Brussels on March 16-18, 2018. Launched in 2008, MIA has grown from a small manga and anime convention to the national phenomenon it is today, occupying five exhibition halls in Brussels Expo. Its sister event, Retro Made in Asia, takes place in Namur Expo and unites more than 17,000 fans each year during the first weekend of October.

http://www.easyfairs.com

 


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