1 October 2018
The Campus concept will transform the pavilion into a place of knowledge, research and interpersonal communication - in line with the Expo 2020 Dubai theme, "Connecting Minds, Creating the Future". As they queue to be admitted to the pavilion, visitors will "enrol" at a terminal where they enter their first name, home country and preferred language of communication. They will then receive a name badge to wear on their journey through "Campus Germany". The ingenious technology built in to the badge will provide each and every guest with a very individual visitor experience.
"Campus Germany" will take visitors on a journey through the Energy Lab, the Future City Lab and the Biodiversity Lab. Everyone will follow this "curriculum", giving them the opportunity to progressively deepen their knowledge as they go. Once they have become "experts" in these three areas, they will have moved considerably closer to the goal of sustainable living. Visitors will be amazed at how individually the exhibition responds to them and their personal interests during the tour. This customised experience will be achieved with the aid of "IAMU" - an intelligent assistance system that will be visitors' invisible companion as they move around the exhibition. Dubai will be IAMU's world premiere in this function.
Background Expo 2020 Dubai
The next World Expo will take place from 20 October 2020 to 10 April 2021 in Dubai, where the theme will be "Connecting Minds, Creating the Future". More than 180 countries will be participating in what will be the first Expo to be held in the Arabic-speaking region. The organisers are expecting over 70% of the visitors to come from overseas.
Koelnmesse GmbH will be organising and running the German Pavilion at Expo 2020 Dubai on behalf of the Federal Ministry for Economic Affairs and Energy.
http://www.expo2020germany.de/
https://www.expo2020dubai.com/
“Campus Germany” at World Expo 2020 in Dubai
"Campus Germany" - that will be the name of Germany's pavilion at the 2020 World Expo, to be held in Dubai. Focusing on sustainability, the German Pavilion will be an entertaining, surprising, hands-on and digital showcase of German innovations and solutions in the field.
 Photo: Koelnmesse GmbH, Diana KartashevaThe delegation for the German pavilion in Dubai: Ministry of Economy, Koelnmesse and ARGE on the terrace of the EXPO Office. |
"Campus Germany" will take visitors on a journey through the Energy Lab, the Future City Lab and the Biodiversity Lab. Everyone will follow this "curriculum", giving them the opportunity to progressively deepen their knowledge as they go. Once they have become "experts" in these three areas, they will have moved considerably closer to the goal of sustainable living. Visitors will be amazed at how individually the exhibition responds to them and their personal interests during the tour. This customised experience will be achieved with the aid of "IAMU" - an intelligent assistance system that will be visitors' invisible companion as they move around the exhibition. Dubai will be IAMU's world premiere in this function.
Background Expo 2020 Dubai
The next World Expo will take place from 20 October 2020 to 10 April 2021 in Dubai, where the theme will be "Connecting Minds, Creating the Future". More than 180 countries will be participating in what will be the first Expo to be held in the Arabic-speaking region. The organisers are expecting over 70% of the visitors to come from overseas.
Koelnmesse GmbH will be organising and running the German Pavilion at Expo 2020 Dubai on behalf of the Federal Ministry for Economic Affairs and Energy.
http://www.expo2020germany.de/
https://www.expo2020dubai.com/