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3 September 2018

Asian trade fairs on growth course

The space sold at Asian trade fairs in 2017 grows faster than forecast: Looking at the growth of Asian exhibitions in terms of net space sold, there was an average increase of 7 per cent, reaching 22 million sqm. More than half of the total net space sold was in China (58 per cent), totalling 13 million sqm, UFI reports.

Photo: Rob Bye on UnsplashPhoto: Rob Bye on Unsplash
A new venue in Shenzhen, China, will add 400,000 sqm of gross indoor capacity to the regional total causing this figure to rise again.
This is over six times the amount of space sold in Japan, Asia’s second largest trade fair market (2 million sqm). Cambodia was the fastest growing small market, with net space sold up by 28 per cent, while India was the fastest growing large market, up 11 per cent from 1.07 million to 1.18 million sqm. Several other large markets reported less significant growth. Net space sold expanded by 5.1 per cent in Australia and 4 per cent in Taiwan.

Other Southeast Asian markets that exceeded the regional average included Malaysia (12.1 per cent), the Philippines (8 per cent), Thailand (7.6 per cent) and Singapore (7.5 per cent). Vietnam (7 per cent) and Indonesia (6.7 per cent) posted growth in line with the regional average. For the first time, Korea surpassed one million net sqm sold, with a market increase of 4.4 per cent. Japan’s market expanded by 2.9 per cent, while space constraints limited Hong Kong’s growth to 2.2 per cent, bringing it close to 1 million net sqm sold (967,750 sqm).

According to the Trade Fair Industry in Asia annual report’s forecast, by the end of 2018, the venue capacity in Asia will reach over 9 million sqm and the number of venues operating in Asia will increase to 230. In 2019, the opening of a new venue in Shenzhen, China, will add 400,000 sqm of gross indoor capacity to the regional total causing this figure to rise again.

Background

UFI, The Global Association of the Exhibition Industry, released the 14th edition of its Trade Fair Industry in Asia annual report, covering 17 markets including Greater China and Southeast Asian markets, Japan, Korea, India, Pakistan, Australia, Cambodia and Myanmar. The report provides complete data on these regions up to 31 December 2017, with additional figures and commentary on likely trends for the following year.

https://www.ufi.org/

 

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